Name may change but quality remains with Wyndham Vacation Resorts.

Effective in 2007, you can expect Fairfield Resorts, TrendWest North America, and TrendWest South Pacific to be renamed and re-branded as part of the Wyndham hospitality empire.

When the name change is completed, more than 140 timeshare resorts throughout the United States, Mexico, Canada, the Caribbean, and the South Pacific will carry the Wyndham identity and logo.

Fairfield Resorts will become Wyndham Vacation Resorts. TrendWest South Pacific will be known as Wyndham Vacation Resorts-Asia Pacific, while WorldMark by Trendwest will become WorldMark by Wyndham. Wyndham Worldwide chairman, president and chief executive officer Stephen P. Holmes, announced last summer that for Fairfield Resorts, the re-branding process will begin immediately.

Industry experts believe that the renaming will go a long way to reinforcing the Wyndham brand, especially on mixed-use hotel and timeshare properties, which seem to be the way of the future. When corporations re-brand a product, there is always initial cost and at least a little confusion. In the end, it typically proves to be a cost-saver, allowing the corporation to focus all of their marketing and advertising dollars on a single identity or label.