C.A.R.E., which stands for the Cooperative Association of Resort Exchangers, is a timeshare trade association established over twenty years ago by timeshare industry representatives. Their goal was to better satisfy timeshare owners by increasing timeshare exchange inventories. Last fall, through the association’s annual fundraising auction, C.A.R.E. raised more than $13,000 for charity, an all-time record for their efforts.

Resort Trades, (a timeshare news and timeshare information publisher that targets the timeshare and resort industries) as a donor to the C.A.R.E fundraiser was selected to name a charity to receive five percent of the funds raised through the auction. Resort Trades selected the St. Jude’s Children’s Hospital of Memphis, Tennessee, as the recipient.

“C.A.R.E. appreciates Resort Trades participation and knows we would not be able to be as successful without members like Resort Trades. C.A.R.E. is a non-profit organization, so the funds raised from the silent/live auction allow us to advertise C.A.R.E. in industry publications such as Developments magazine and Resort Trades,” says Jeannette Bunn, who is a Vice-President and volunteer at C.A.R.E.

The remainder of the funds raised at auction go to building membership at C.A.R.E. and expanding the C.A.R.E. members’ networking opportunities.