Four Seasons Hotels, Resorts, and Fractionals Planting 10 Million Trees
Saturday, October 29, 2011
What will you (or did you) do for your 50th birthday?
Four Seasons Hotels and Resorts have made a commitment to plant 10 million trees worldwide in recognition of the company’s 50th birthday.
According to Kathleen Taylor, Four Seasons president and CEO, trees symbolically represent longevity, growth, and life, all of which are reflected in the iconic Four Seasons logo. She sees the Four Seasons 50th birthday pledge to plant 10 Million Trees worldwide as a commitment that “will have a lasting and positive impact for generations to come.”
Four Seasons Resorts are Global and Distinctive
The types of trees planted as part of the initiative have varied greatly from one Four Seasons resort location to another. For example, the Four Seasons Resort Hualalai at Historic Ka‘upulehu on Hawaii Island has partnered with Hawaiian Legacy Hardwoods to plant up to 500,000 “legacy” koa trees. These trees will never be harvested and will live and grow on 2700 acres of sustainable forest that was once home to the koa forest of King Kamehameha I.
Employees from the Four Seasons Resort Koh Samui planted coconut trees at their resort. At the Regent Singapore, Four seasons employees planted a golden rain tree, while employees at Four Seasons Hotel Riyadh planted a tree in the Thumama Desert. So far, over 35,000 Four Seasons employees in 34 countries have participated to help meet this goal.
Why Trees Matter at Our Timeshare Resorts, Fractionals, and in Our Lives
Four Seasons recognizes that beyond their beauty, and services as a home and habitat to birds and wildlife, trees are critical to our environment.
Research from Trees Ontario helps show us how very important trees are:
- Trees act as a “carbon sink,” removing the carbon from our environment, storing it as cellulose in their trunk, branches, leaves and roots, and releasing oxygen back into the air.
- Every year, an acre of trees has the capacity to absorb 2.6 tons of carbon dioxide, which is roughly the same amount that a car produces when driven 26,000 miles.
- Shade from trees reduces air conditioning use by up to 30 percent when trees are planted near homes and buildings.
As co-habitants of Planet Earth, maintaining and restoring our environment is a responsibility we all share. Thank you, Four Seasons Resorts for 10 million trees returned to our environment.
To learn more about Four Seasons 10 Million Trees Initiative, visit: http://livingvalues.fourseasons.com/2011/04/18/10milliontrees/
And to learn more about enjoying great vacations and spa holidays at a Four Seasons Resort or Four Seasons Fractional, visit these links:
