New High-Action Adventure™ Park to Open at Summer Bay Orlando
Monday, March 31, 2014
Summer Bay has announced that they will be opening a new High-Action Adventure™ park at their Orlando timeshare resort.
The new park will be pirate themed and will feature zip lining, rock climbing, a ropes course, and more. To create the new park, Summer Bay Orlando has partnered with High-Action Adventure™ creator Extreme Engineering. Specializing in rock climbing and zip lining equipment, Extreme Engineering frequently works with timeshare resorts to provide exciting sports equipment.
Summer Bay Resorts’ Director of Business Development, Santiago Creus shared,
“Summer Bay Resorts has partnered with Extreme Engineering as they can provide a turnkey product — from the initial concept and theming of the Adventure Park to the installation and on-going servicing of each interactive adventure feature, they do it all. We look forward to the opening of this new resort attraction with great anticipation as it will provide another opportunity to bring families together to enjoy a shared experience while vacationing at our Summer Bay Orlando Resort.”
The focus of the High-Action Adventures™ project is to offer more exciting resort amenities to the millennial generation. This theme is carried throughout Extreme Engineering’s business strategy and is demonstrated through their new motto, “Making Timeshares Grow Young with Fun”.
“The goal is to attract millennial buyers and also provide an additional revenue stream to the facility,” said Philip Wilson, Extreme Engineering’s VP of marketing. “We are pleased to partner with Summer Bay Resorts to offer this enhancement to their popular Orlando location.”
Selling timeshare to millennials is a challenge across the timeshare industry. Summer Bay and Extreme Engineering are working together to bridge the gap between millennials and the original timeshare generation.
Wilson added, “Through our dynamic products we have been able to resolve multiple, current challenges such as selling to millennials. Not only are we providing memorable experiences on-site at the resort, but we’re also enhancing the timeshare sales process by providing the opportunity for developers to upsell their clients through attraction-based amenities.”
The new Summer Bay adventure park is scheduled to in early summer of 2014. Check back for updated in the upcoming months from TheTimeshareAuthority.com.
