6 Bluegreen Vacations Resorts Added to Ascend Hotel Collection
Tuesday, July 7, 2015
Bluegreen Vacations has announced that 6 Bluegreen Vacation Club® resorts have been added to Choice Hotels’ Ascend Hotel Collection.
A subsidiary of Choice Hotels, the Ascend Hotel Collection provides boutique hotel experiences for vacationers. Through this partnership, Ascend Hotel guests can learn about the Bluegreen Vacation Club, while Bluegreen members enjoy the benefits of the Ascend Hotel Collection.
Senior VP of Bluegreen Ventures, Peter Menges said,
“Launched in January of 2013, the strategic alliance between Bluegreen Vacations and Choice Hotels has added value to each organization. Beyond the affiliation of 28 Bluegreen properties into the Ascend Hotel Collection, the multi-faceted alliance has introduced Bluegreen Vacations to Choice Hotels’ guests through a combination of innovative marketing programs resulting in stronger guest loyalty, incremental room nights and timeshare purchases.”
Ascend Hotel guests will now have the opportunity to visit 6 new Bluegreen destinations, including: Aspen, Colorado; Big Bear, California; Myrtle Beach, South Carolina; Orlando, Florida; and two resorts in Williamsburg, Virginia.
President and CEO of Choice Hotels, Steve Joyce shared,
“We joined forces with Bluegreen Vacations with great optimism and we are so pleased to be deepening the relationship. This successful alliance has exceeded expectations on all fronts including franchise commitments, room night delivery, co-marketing and financial performance.”
The Bluegreen Vacation Club currently manages 64 resorts around the U.S. and the Caribbean. To learn more about Bluegreen timeshares, visit SellMyTimeshareNow.com/Bluegreen_Timeshare.
