Jeffrey Solomon Appointed Chief Marketing Officer of Diamond Resorts

Diamond Resorts has announced that Jeffrey Solomon has joined their company as the Chief Marketing Officer to oversee the global growth initiatives.

Solomon comes to Diamond Resorts with extensive experience leaving marketing and operational teams to success at top hotel and gaming properties. His last role was Senior Vice President and Chief Operating Officer of Affinity Gaming Inc.

In his last role, he worked on driving operations at 11 different casinos across seven markets and was able to deliver double-digit property level EBITDA growth. The company also set an all-time EBITDA record while increasing guest service scores and labor efficiency under his leadership.

Prior to that, Solomon served at Senior Vice President of Marketing Strategy/Regional CMO and Vic President & General Manage of Rio All-Suite Hotel and Casino within Caesars Entertainment Corporation and Harrah’s Entertainment, Inc.. He has an MBA from the UCLA Anderson School of Management and a bachelor’s degree in history from Dartmouth College.

Michael Flaskey, Chief Executive Office of Diamond Resorts, commented:

“We are thrilled to have Jeff on our senior team. He is a very effective leader, who holds himself and his teams to the highest standards and consistently challenges existing paradigms with the goal of achieving the best results. Jeff will maintain ownership of our customers and owners from beginning to end. His focus on lifetime value and data driven marketing decisions will position the company to efficiently grow new customer generation, increase customer engagement levels and improve guest satisfactions rates all while maximizing lifetime value.”

Learn more about Diamond Resorts by visiting their website.