The Timeshare Authority blog has been tweeting, twittering, and blogging about the HOT 100 List of timeshare resales and timeshare rentals for nearly two months. We’ve worked our way up through the HOTTEST 10 timeshares on the list and now we are finally down to the timeshare resorts that ranked number one and number two on the HOT List.

Coming in as the number 2 timeshare of the 100 properties ranked is Harborside Resort At Atlantis on Paradise Island, in the Bahamas. This Caribbean timeshare resort is known as one of the most amazing properties anywhere in the world and it is no surprise that it makes the Sell My Timeshare NOW HOT List year after year.

Harborside Resort At Atlantis Timeshare is part of the Starwood Vacation Network and is one of six properties that make up the Atlantis resort Paradise Island complex. When you vacation at Harborside Resort At Atlantis, you have complementary access to all of the facilities and attractions, including the six-story Mayan Temple water slide that drops you—where else—but seemingly into a pool of live sharks.

Whether you choose to swim with the dolphins, snorkel with the marine life, test your luck at the casinos, or indulge yourself at the spa, there is practically nothing you can imagine in a Caribbean timeshare vacation that isn’t available in grand scale at Harborside Resort At Atlantis.

The Number 1 Timeshare on Everyone’s List

Marriott’s Aruba Surf Club is located on the sparkly white sands of Palm Beach, Aruba, looking out at the beautiful Caribbean Sea. This popular Marriott timeshare affords timeshare owners and timeshare guests access to the on-site Stellaris Casino and the Aruba Marriott Resort, as well as the Mandara Spa, waterfall pool and Las Vegas-style entertainment.

With your choice of one, two, or three-bedroom timeshare units, all with separate living and dining areas, plus fully equipped kitchens, Marriott’s Aruba Surf Club is a fantasy destination for family vacations, honeymoons, or just that special escape you’ve been promising yourself. Best of all as a Marriott timeshare owner, the Aruba Surf Club doesn’t have to be a once in a lifetime event; instead you can choose to vacation here year after year, taking advantage of the quality and dependability that is recognized in Marriott timeshare.

When Sell My Timeshare NOW published its 2010 HOT List of the timeshare resales and timeshare rentals that receive the greatest number of offers to buy or rent, the HOTTEST 10 properties really attract a lot of attention.

And why not? These are great timeshare resorts you can buy with confidence, knowing that other consumers see them as “ideal” timeshare vacation destinations. If you missed the full report, published last month, you can download it by clicking 2010 HOT 100 List from Sell My Timeshare NOW.

Westin Ka’anapali Ocean Resort Villas North Timeshare – A Timeshare Vacation in Paradise

Today’s The Timeshare Authority Blog focuses on the Hawaii timeshare that came in as number 9 on the list: Westin Ka’anapali Ocean Resort Villas North. Located on a pristine area of Ka’anapali Beach in Maui, this Westin timeshare offers both ocean-view and island-view timeshare units, ranging from studio timeshares to one-bedroom, and two-bedroom lockoff units. All feature a full kitchen, luxurious master bath with whirlpool tub, and a private lanai or balcony.

Some of the popular details that make Westin timeshares such favorites include:

• Marble countertops in the kitchen.
• Dual sinks in the master bath.
• Plush bathrobes.
• LCD flat panel televisions.
• Blackout drapes for a peaceful night’s sleep.
• A 10,000 square foot Heavenly Spa.
• And of course, the signature “Westin Heavenly Beds” .

Westin Ka’anapali Ocean Resort Villas North have every reason to have made the list of the HOTTEST 10 timeshares, as measured by the number of consumer offers to buy or rent. And you have every reason to want to learn more about the exceptional deals available on Westin Ka’anapali Ocean Resort Villas North timeshare resales and timeshare rentals.

When the US economy began to visibly dip, and then for many industries plummet, timeshare sales companies, timeshare developers, and some timeshare resales companies were forced to lay off employees. Yet despite the layoffs, many companies in the timeshare industry are repeatedly recognized as outstanding employers. They may have in the past had to cut back staffing, but clearly, these timeshare companies are not cutting back on their respect and concern for employees.

The Timeshare Authority Blog frequently reports on the recognition timeshare companies receive as top employers for which to work. (Recent post: RCI Timeshare Exchange Makes Best Places to Work List)

Two timeshare companies gaining notoriety as great places to work include:

• Shell Management Hawaii, Inc. which has been recognized as the “Number 1 Best Place to Work in Hawaii for 2010,” and
• Wyndham Exchange & Rentals New Jersey, honored among 2010, “Best Places to Work in New Jersey”

Shell Management Hawaii, Inc. (Shell Vacations Club) was honored this spring at an awards dinner at the Sheraton Waikki, Hawaii, as recognized by Pro Service Hawaii and published in Hawaii Business Magazine. Shell Management took the honors in the category for large employers (150 employees or more) and beat out other timeshare companies including Wyndham Vacation Ownership and Starwood Hotels & Resorts, both nominated in the same category.

Linda Anthony, Regional vice president of Shell Management Hawaii said, “Shell Management Hawaii’s recognition as the number one best place to work in Hawaii resulted from a magical blend of amazing employee-centric programs and policies carried out by a deeply committed team of managers.”

Wyndham Exchange & Rental (Wyndham Timeshare) was recognized by NJBIZ as one of New Jersey’s best employers that benefit the state’s economy, workforce and business. Geoff Ballotti, president and CEO, Wyndham Exchange & Rentals says, “It is because of our passionate, dedicated and incredibly enthusiastic associates that we continue to generate tremendous engagement and a caring community culture through our offices here in New Jersey and around the world.”

Ballotti also pointed out that Wyndham’s Indianapolis location was named among the top companies to work for in Indiana in 2010, for the second year in a row, as well.

This week I had the opportunity to be part of the 2010 ARDA New England Regional Meeting that was held at the Marriott Providence Downtown in Providence, Rhode Island.

First, let’s give well-deserved accolades to all of the sponsors of the event.

Presenting Sponsors: Interval International and RCI.

Event Sponsors: Customer Count, and Gallagher, Callahan and Gartrell.

National Sponsors: ARDA-ROC, Aspen National Collections, Concord Servicing Corporation, MasterCorp Inc., Ski and Sea International, and TimeShareWare.

Regional Sponsors: BiddingForGood, Inc., Centron Data Services, Inc., Colebrook Financial Company, LLC, Continental Central Credit, Inc., Cotapaxi Custom Design & Manufacturing, GScf Furnishings, Lodging Kit Company, Magna Timeshare Software, Meridian Financial Services, Reservation Services International (RSI), TRITON Timeshare Software and VisitNewEngland.com.

2010 Signature Sponsors: American Express, Equiant Financial Services, Holiday Inn Club Vacations, Holiday Systems International (HSI), International Cruise & Excursions, Inc., Interval International, RCI, RedWeek.com ResortCom International, Starwood Vacation Ownership, Inc., and VacationGuard, Inc.

The Timeshare Sales, Timeshare Resales, and Supporting Industries Work Together

The weather in Providence was spectacular (vacation weather!) and it is always great catching up with your colleagues who inevitably wind up becoming your friends. One of the very best parts of meetings and conferences when representatives of the timeshare industry get together is that you’d think it was a family reunion.

There’s a great deal of camaraderie in the business, which is part of the reason timeshares, as a vacation product, are constantly being improved—the industry works to together for change that is beneficial to timeshares and timeshare owners. Working together is a natural process that happens to be becoming a real business model for the timeshare industry—which leads into the points made by the event’s keynote speaker Howard Nusbaum, ARDA’s President and Chief Executive Officer.

Howard Nusbaum stressed five important directions that are the American Resort Development Association’s top priorities for 2010. In summary, here is key point number one:

1. Seeking solutions to help ‘unfreeze’ capital.

In 2008, timeshare sales reached $9.7 billion. In 2009, they slipped to $6.3 billion. Did people suddenly decide timeshares were not a desirable or affordable product? No. Far from it. If anything, consumers, realizing the potential for long-term vacation savings by buying timeshares and timeshare resales, had an increased interest to learn more. But because lenders were simply not lending, and access to capital for timeshare developers and timeshare financing was so locked up, new timeshare development and new timeshare sales took a hit.

Although it would be easy to assume that actual demand in timeshare sales declined, this just isn’t the real issue. Instead, there has been little to no access to capital by developers and limited money available for financing timeshare sales. And as with many aspects of economics, the problem fed other problems. As timeshare sales and development declined, so did the funds available within timeshare companies for maintaining and supporting sales and marketing. As outreach from the timeshare companies weakened, so did response, which led cyclically to smaller staffs that inevitably led back to decreased timeshare sales. The problem is now self-perpetuating, greatly in need of lenders to free up more growth and investment capital.

I’ll publish “ARDA Regional Meeting Emphasizes Timeshare Solutions and the Importance of Timeshare Resales (Part II)” in tomorrow’s edition of The Timeshare Authority. In it, I’ll be sharing ARDA’s Top 5 Priorities for 2010, numbers 2-4, as well as my thoughts and comments.

If you have ever bought a garment that was marked, “one size fits all” you know this simply is not always accurate. Moreover, when the subject is buying timeshare or owning timeshare, one size (or one type of ownership) will never be right for everyone.

Individual timeshare vacation needs and preferences vary greatly and include vacation clubs, deeded ownership, and right to use timeshare ownership, any of which may or may not include points-based usage. And as popular as points-based timeshare has become, timeshare ownership through points is not the right choice for all property owners. In the same regard, one timeshare points system can be very different from another. Your goal, as an informed timeshare owner, is to understand your options so you can pick the type of timeshare points (or system without points) that best fits your objectives.

Examples of Timeshare Points Structures

Wyndham timeshares can be owned either by points or by whole ownership. Wyndham allows (and encourages) its timeshare owners to convert from ownership to points ownership only. When you do this, you literally deed your timeshare ownership to Wyndham timeshare, while you take points ownership in exchange. You can now use your points to trade or exchange within the Wyndham system. One downside is that you lose your automatically reserved week of timeshare at your home resort, requiring you to request your week of usage every year. If you happened to like knowing you always have a timeshare unit at your favorite resort, year in-year out, then you won’t like making this switch to Wyndham points.

RCI timeshare points are some of the most flexible to use. One simple feature is that RCI has a timeshare points policy that 9000 points will get you any available US timeshare within 45 days of your vacation date. RCI timeshare points can also be use for car rentals, air travel, and other vacation related expenses, which is a popular perk among timeshare owners.

In February of 2009, Disney Vacation Club redistributed their timeshare points. (Read more here: Disney Timeshares Are Changing Timeshare Points Structure) and in July of 2009, Marriott timeshare began integrating its timeshare points system with Marriott Rewards. (More on Marriott timeshare points: Timeshare Points System at Marriott Vacation Club is Changing). Starwood timeshare also made significant changes to their points systems in 2009, with some of the changes overriding privileges that many Starwood timeshare owners felt were part of the rights of their deeded timeshare ownership.

Takeaway point here? How each timeshare company or timeshare exchange company distributes and utilizes timeshare points is very different from one company to the next. Ask before you buy. Understand what you are buying. Timeshare owners who truly get the most out of their timeshares are almost always the owners who have a rock solid understanding of what they own and how it works.

The marketplace becomes increasingly more interesting in a world where the ‘rules’ of business are evolving before our very eyes. In an interesting move in brand building, Westin Hotels & Resorts (which includes Westin timeshare), launched the website (www.westin-hotelsathome.com) dedicated to selling their signature products. Their guests can continue the Westin Resort luxury experience long after they have checked out of the hotel or come to the end of their Westin timeshare vacation. Westin has even aligned with Nordstrom’s so you can purchase their famous bed sheets and other signature Westin items at your local mall.

Now the branding wizards at Westin Hotels & Resorts are taking the magic of their signature “10-layer Heavenly Bed®” to a new venue, making it available to the mainstream marketplace in a way no hotelier previous has done with its branded products—they are setting up shop on Amazon.com.

A New Marketing Avenue for Westin Resorts and Westin Timeshare

Westin’s innovative direction makes them the first hotelier to launch a branded storefront on Amazon.com. They will be using the Selling on Amazon program, a part of Amazon Services, which companies of all sizes, including solo-entrepreneurs, utilize for retailing their products.

Planned as a tool for expanding the company’s ‘wellness’ message, the Westin on Amazon storefront will sell Westin’s own Heavenly Bath collection and signature line of White Tea fragrance candles and diffusers along with compatible lines including: Tea Forté, Riedel, Kate’s Paperie, and Gaiam.

The branded Amazon store launches March 1, with an introductory gift of a $100 Amazon.com gift card to all hotel guests who stay twice mid-week from February 22 to May 13 and have preregistered on westin.com/balance.

Over the years, Westin Resorts have sold roughly 40,000 Heavenly Beds, more than 32,000 sheets, 100,000 pillows, and over 10,000 Heavenly spa bath products. When you think about it, what better way to nurture brand loyalty than by appealing to your market with a relaxing sensory experience that they can enjoy on a daily (and nightly) basis?

Starwood is the parent company of Westin timeshare and of Sheraton timeshare.

Sheraton Hotels and Resorts are rolling out a new $20 million marketing campaign created to help recharge the company’s brand. Called, “Rediscover Sheraton,” the marketing campaign is intended to inspire vacationers and travelers to take a fresh look at Sheraton properties.

Sheraton’s refreshed face includes 300 new lobbies; the new wifi wired lobby lounges called Link@Sheraton; some 70 thousand new guestrooms and 100,000 new beds.

With the intent of attracting both leisure travelers, vacationers, and the millions of people who combine the two, Sheraton Resort’s rebranding includes defining themselves as the brand that:

• “Brings business suits and bathing suits together…”
• “Brings power walks and power talks together…”
• “Brings bottom lines and bottom ups together…”

The marketing effort even makes use of the word: “bleisure” a blending of the words business and leisure.

Sheraton timeshares are part of the family of Starwood resorts, which also includes Westin timeshare and other popular properties worldwide. To find out more about outstanding opportunities in Sheraton timeshare resales, click on any of the links below:

• Sheraton Broadway Plantation (Myrtle Beach, South Carolina)
• Sheraton Desert Oasis (Scottsdale, Arizona)
• Sheraton Mountain Vista (Avon, Colorado)
• Sheraton PGA Vacation Resort (Port St. Lucie, Florida)
• Sheraton Vistana Resort (Orlando, Florida)
• Sheraton Vistana Villages (Orlando, Florida)

Today’s edition of The Timeshare Authority blog is a special two-part post about Haitian relief efforts mounted by many in the hospitality, timeshare, and hotel industries. You will also find information about ways you can support the relief efforts as well.

Part I of II

Bill Marriott, in his blog, Marriott on the Move, has written about the many Marriott hotel and resort workers who have family in Haiti. He says, “They are struggling with trying to find out what has happened to their families and loved ones… Many of these associates and numerous other Haitians on staff at our hotels around the world have suffered heartbreaking losses, and my heart goes out to each and every one of them.”

The devastation in Haiti has impacted the entire world and every aspect of industry—no one is untouched. Whether you know someone there, have family in Haiti, or you are affected because you are part of the brotherhood of man, it is impossible not to be deeply saddened by this tragedy.

Here is a partial rundown on some of the efforts being made by those in the hotel, hospitality, and timeshare resort industries to help, as well as some unexpected ways you can help, too:

Royal Caribbean International

The cruise ships of Royal Caribbean International have loaded relief supplies onboard the “Independence of the Seas.” Royal Caribbean is one of the few cruise companies to sail into Haiti on a regular basis. The Independence will be taken to Labadee, a private port on Haiti’s northern coast. Supplies will be distributed through Food for the Poor. Additional relief supplies will be sent this week onboard the “Navigator of the Seas” and “Liberty of the Seas.”

Marriott Hotels and Marriott Timeshares

While there are no Marriott hotels or Marriott timeshares in Haiti, Marriott hotels in San Juan, Puerto Rico and the Dominican Republic are assisting as staging areas for relief work. Also, through The J. Willard and Alice S. Marriott Foundation, Marriott is sending $500,000 to the Red Cross Haiti Relief and Development Fund. Marriott Rewards members may donate money to the Red Cross using their Marriott Rewards points. 10,000 points given equals a $25 cash donation sent to the Red Cross and Red Crescent Societies. 18,000 points equals a $50 donation and 180,000 points equals a $1,000 donation.

Starwood Hotel and Starwood Timeshare

Starwood Preferred Guest members can also donate to the American Red Cross through Starpoints: 4,000 points equals $50; 8,000 points equals $100; 12,000 points equals $150, and 16,000 points equals $200. Starwood is reportedly matching donations made through February 15, 2010. Follow this link to learn more about sharing your Starwood Starpoints.

Haitian relief efforts provided by the hospitality industry are taking many forms. Some hotels are serving as staging areas for shipments of aid, or for relief workers. Others will be reception points for relief workers returning from Haiti.

Read a Special Sunday Edition of The Timeshare Authority tomorrow for more information on help being offered through the hospitality industry and on ways you can get involved.

Important note on donating Loyalty Points: Donations of loyalty points are typically not tax deductible (consult your tax preparer or tax advisor). Also, do not confuse loyalty points with timeshare exchange points or timeshare ownership points. While there is overlap in some programs, typically these are not considered the same by most hotel and timeshare companies. Consult your resort for clarification.

Loyalty programs of many types, from restaurants, to airlines, to your favorite movie theater, frequently allow you to redeem your points in the form of a charitable donation. Contact these programs directly to learn more.

For the third quarter of 2009, Starwood Hotels and Starwood timeshares has reported EPS at $.22 as compared $.62 for the same quarter in 2008. And while this comes as no surprise to anyone inside or outside the industry, there was at least one important bit of information in the report I found particularly interesting.

Here’s a summary of some of the notable points from their Quarterly Report, especially as related to Starwood timeshares:

• Operating income from Starwood vacation ownership (Starwood timeshare) and residential declined $47 million compared to 2008.
• Frits van Paasschen, CEO of Starwood says referring to both the timeshare and the hotel segments of the company’s business: “Over the past twelve months we have focused on cost containment and debt reduction, which positions us well to ‘Own the Upswing’. Our increasingly fee-based, capital-efficient business model will grow as REVPAR recovers and as our pipeline translates into unit additions. Our owned hotels are skewed towards the high end and have been particularly hard-hit over the past twelve months, implying they are poised for a strong rebound as the world economy recovers. And with half of our hotels outside of the United States, we will benefit from secular growth in international markets …With the $6 billion Sheraton Revitalization Program nearly complete, I can’t think of a better time to aggressively re-launch the brand than into the early stages of an upcycle.”
• Starwood timeshare reported a revenue decrease of 31.7 percent to $125 million as compared to 2008. Starwood also implemented what it calls “significant cost reductions” in its timeshare division, (which most notably came in the form of timeshare sales staff layoffs, one would speculate, not in decreased services to timeshare owners).
• The average sale price of Starwood timeshare dropped by nearly 22 percent, which Starwood notes is primarily due to increased sales of lower value timeshares …

And here is one of the most significant point to be gleaned from Starwood’s report in regards to timeshare sales. In addressing which factors contributed to Starwood timeshare’s drop in average sale price, they reported a higher percentage of biennial sales.

Very noteworthy fact here, don’t miss its significance: Consumers still wanted to become Starwood timeshare owners. They still wanted to buy timeshare and to enjoy the benefits of timeshare vacations. And when the economy makes it challenging, they just change their game plan and opt to enjoy the properties every other year, rather than annually. Bottom line—they didn’t give up their dream of timeshare vacations; they simply adjusted the schedule.
Click here to read the full report.

Click here to read the full report.

I never give advice on the stock market or investing and I am not changing that position now, but I do want to share some interesting information about stock trends in the hotel and timeshare industry.

Despite most hotels seeing the bad economy drive room bookings down while most timeshare companies are feeling the credit squeeze clamp down on both new timeshare buyers and on the growth and expansion of resorts and properties, hotel and timeshare company stocks are taking a very interesting twist.

As The Money Times, which refers to stock trends by the hotel and timeshare industry as a ‘Bizarro Market,’ says:

“Weirdly enough, despite the terrible economy and relatively poor performances by many in the industry, the market is eating up hotel stocks as if they were the best continental breakfast investors have ever tasted… At a time when much of the market is feeling worse than it did during the Great Depression, all but one of these major hospitality stocks has doubled from their yearly lows. And while not all of them have posted actual losses, none of them has accomplished what you’d expect to see when a stock jumps as much as these have (which is) solid revenue and earnings growth.”

I offer no explanation, and leave you to draw your own interpretations.

Source: Yahoo! Finance

Follow these links to learn more about Wyndham timeshare resales, Starwood timeshare resales and Marriott timeshare resales.