Sell My Timeshare NOW started as a good entrepreneurial idea… that has continued to get better and
better.

Today, Sell My Timeshare NOW is a leader in timeshare resale and rental advertising and with our brokerage arm, Timeshare Broker Services, a leader in brokered timeshare resales. The company is proven and trusted, with our websites averaging more than two million pageviews each month. But SellMyTimeshareNOW.com began seven years ago as nothing more than the vision of entrepreneurs who believed in an idea and were willing to invest energy, personal resources, and genuine sweat equity into seeing it develop.

Timeshare, as a concept, was originally the result of entrepreneurial minds willing to think, pardon the cliché, “outside the box” about new possibilities in vacation ownership. As the industry grew and time passed, companies such as Sell My Timeshare NOW developed because new entrepreneurial minds recognized unmet consumer needs in the timeshare industry and could offer cost effective ways to meet those needs.

But in a struggling global economy, with timeshares taking both deserved and unfounded criticism in the media virtually every day, you have to wonder if there is anything to entice new blood, new ideas, and exuberant entrepreneurs into this business. And if there isn’t, will the current thought leaders of the industry put forth and embrace the kind of new thinking necessary to recharge the concept, making it vibrant and flexible in all the ways it needs to be?

Why Entrepreneurs are Important to Timeshares

Startup companies in any industry (on average) account for more than 60 percent of the new jobs available. Between automation, downsizing, and the fact that more people enter the workforce each year than exit it, new job creation is critical in maintaining (or recreating)a healthy economy.

The timeshare industry began with a basic flaw, that being the absence of a process for reselling timeshare. Imagine the automobile industry without a resale option? What if car dealers offered owners no way to resell their vehicles; it would be like saying we will sell you a new car, but should you ever want to resell it and buy a different car or even get rid of it entirely and go back to riding the bus, well… you are just out of luck. Until Sell My Timeshare NOW began offering affordable, effective, and trustworthy timeshare resale solutions, timeshare owners were left struggling over what to do with a timeshare they no longer wanted to own.

The combination of a very atypical sales model for new timeshares and the lack of a viable plan for timeshare resales has haunted the industry, creating an Achilles heel of vulnerability. With no regulated or structured timeshare resales plans in place, the door was left open for unscrupulous people to jump in trying to make a quick buck off of someone else’s problem. Timeshare resale scams have popped up like a “Whack-a-mole” game, with government agencies wielding a rubber mallet, trying to keep them at bay.

As long as there are lemonade stands operated by pint-size visionaries, there will be another crop of entrepreneurs to charge into the business arena and both shake it up and smooth it out by challenging old ideas and instigating new ones. Let’s hope the timeshare industry closes the door on scammers and at the same time, puts out the welcome mat for the dreamers and doers who have so much to offer for the future.

The office of the Maryland Attorney General, Douglas F. Gansler, has published its latest edition of The Consumer’s Edge, focusing this issue on good advice for buying timeshare. The article, titled, “Timeshares: a Break from Reality?” takes timeshare buyers and prospective buyers through points they should consider before making the decision to become a timeshare owner.

The two-page report is easy-to-read and packed with clear, concise definitions and insights written to help consumers better understand the product they are buying. Here are some of the points made by the Attorney General’s report:

1. Do your homework so that you know what you are buying and that the timeshare or vacation ownership product you select is truly the right one to meet your needs.
2. Look at the total cost of your timeshare purchase, including mortgage payments, travel costs, maintenance fees (that are likely to increase over time) your finance cost, and your taxes if they are not included with your other fees.
3. Visit the timeshare resort where you plan to buy.
4. Learn the differences in timeshare intervals and deeded timeshare. Become knowledgeable about fixed or floating timeshare, timeshare points, vacation clubs, biennial timeshare, fractionals, and lock-offs.
5. And perhaps most important of all, don’t expect your timeshare to appreciate in values, or even to hold its value. Timeshare –like a resale automobile— consistently sells for less on the resale market than when purchased as new timeshare. As Attorney General Gansler, explains, “Timeshares are an expensive purchase and should not be considered an investment. Consumers need to do their homework before signing any contract.”

“Timeshares: a Break from Reality?” is a strong, informative report that is bound to be helpful to any consumer who is considering buying timeshare and even to many timeshare owners who don’t fully understand the product they have purchased. Best of all, the Attorney General’s report doesn’t represent that timeshares themselves are inherently a bad buy nor does it attempt to paint the entire industry with a single brush, declaring timeshare scam and timeshare fraud.

Following up on yesterday’s post on The Timeshare Authority, I want to share more with you about this past week’s ARDA New England Regional Meeting held in Providence, Rhode Island.

Howard Nusbaum, President and Chief Executive Officer of the American Resort Development Association, was the keynote speaker, discussing ARDA’s key issues for 2010. Point one, along with my thoughts, appeared yesterday in The Timeshare Authority, so you will want to check out that post, if you missed it.

And now here’s a look at the next four important areas of focus for ARDA and the timeshare industry as a whole:

2. Working to foster growth in the secondary marketplace:
This point is part of an overriding and significant theme for the timeshare industry. Timeshare fraud is the exception, but to any degree, it cannot be tolerated. Laws must be adhered to and the timeshare industry on all levels, including timeshare sales and timeshare resales, must be able to show itself to the world with transparency and creditability.

3. Nurturing and supporting timeshare owners:
The timeshare industry is not, and never can be, solely about new timeshare sales and timeshare resale. Instead, we must all be about nurturing and supporting customers and honoring the dream that customers purchased in becoming timeshare owners. Timeshare ownership products must be maintained as strong, vibrant, and fulfilling products.

4. Utilizing social media technology:

It is no longer acceptable for any business or any industry to rely on drawing consumers into the store or onto a webpage. Instead, through the power of social media, the timeshare industry must reach out to timeshare owners, timeshare buyers, timeshare renters, and prospective clients, connecting with them in the online locations they already frequent. Embracing social media marketing is one of the most timely and relevant sales and marketing strategies for spreading the message of what a great product timeshares really are.

5. Changing business models:
ARDA is working to help the timeshare industry explore new business models and evolve old business models. Thought leaders of timesharing and vacation ownership are addressing how products can be revised to better suit consumer buying profiles and vacation patterns. One of many points in question is that of ownership in perpetuity, which may no longer have the desirability factor it once did. In response to that, new products that offer short-term ownership opportunities are being explored.

It’s all good, isn’t it? When the goal of any industry is to work together to make its products more consumer-focused and more desirable, under an umbrella of forthrightness and complete transparency, then only good things can come of that effort. Timeshares are a great product, getting better all the time, and frankly, I am proud to part of an industry that focuses on bringing affordable vacation opportunities to individuals and families in ways that are relevant, timely, and flexible.

Posted on the Disney Vacation Club website you will find a warning to everyone who may have received a letter saying that they have won a “Travel Passport Cash Giveaway. The letter, according to Disney Vacation Club timeshare, is fraudulent.

Not only are some people receiving letters, but many are receiving telephone calls as well from an individual who represents him or herself to be a Disney Vacation Club Cast Member (Cast Member being the term the Disney Parks use for all of their employees).

The Disney Vacation Club advises those who receive the letter or the phone call to report it to their State Attorney General and to the Federal Trade Commission. As an added control measure, Disney Vacation Club timeshare is recommending that any timeshare owner or vacationer who receives a phone call from a Disney employee to validate the authenticity of the call and to refrain from giving out any personal or financial information until the caller’s identity is confirmed. The number to call to verify an employee of Disney is 888-727-4880.

Difficult times seem to give rise to more scammers in every industry. Be smart, play it safe and be wary about the information you share with anyone, whether it is by phone, email, or postal mail.
The link for more information on the Disney Vacation Club timeshare website is located near the bottom of the page and asks you to click-through to a pop-up page. You must have pop-ups enabled in order to read the full text of the warning. http://dvc.disney.go.com/dvc

And to learn more about safe, reliable opportunities to buy Disney Vacation Club timeshare resales or rent Disney Vacation Club timeshare, visit Sell My Timeshare NOW.

Just because callers claim to be affiliated with RCI, doesn’t mean they are.

This is the costly lesson some timeshare owners are learning. To combat the recent problem, RCI is notifying it’s subscribing members to be on the lookout for a timeshare scam in the form of misleading timeshare resale or timeshare rental offers. Some “entities” have been contacting timeshare owners and either claiming or implying to be connected with RCI.

These businesses may then ask for fees or even power of attorney in order to conduct business (supposedly a timeshare sale or timeshare rental) on behalf of the timeshare owner. RCI suggests that timeshare owners with any questions about the authenticity of a call they receive, simply contact RCI directly at 800-338-7777 for confirmation.

If you are an RCI subscribing member and did not receive RCI’s letter, signed by RCI North America President, Gordon Gurnik, or you are a non-member, but you wish to learn more, go to the website for InnSeason Resorts and click on the words– Alert: RCI Resale Advisory. InnSeason Vacation Club has helpfully posted the letter there.

When the phone rings during your dinner, it won’t be Sell My Timeshare NOW. After reading the News Channel 7 (Spartanburg; Greenville; Anderson, SC; Asheville, NC) news report, it seems like a good time to remind people: Sell My Timeshare NOW won’t be calling you unless you have asked us to call.

We do not make cold calls. We don’t interrupt your dinner, your evening at home with your family, or that extra hour of sleep you were getting on a Saturday morning with a ringing telephone and an unrequested call. Unsolicited phone calls are not respectful, not good business, and in many cases, not legal.

When you want to sell timeshare you no longer use, by-owner advertising may be a great choice for you. But Sell My Timeshare NOW reminds you to base your decision on a clear cut understanding of hat the timeshare company will be doing—and won’t be doing to help you sell your property.

Some less-than-reputable companies take money to advertise your timeshare resale or timeshare rental, imply they will be out knocking on doors trying to help you sell your timeshare, and then do absolutely nothing from that point forward. That seems to have been the type of service (or lack of service) that News Channel 7 was reporting.

Sell My Timeshare NOW offers different types of services to help you buy, rent, or sell timeshare. You can work with a timeshare broker through our Timeshare Broker Services or advertise your timeshare resale as a by-owner property while Sell My Timeshare NOW works to keep your timeshare ad in front of the largest audience of prospective timeshare buyers possible. Our websites average over 25 million visitors each year from more than 176 countries around the world. With our menu of services, you can even choose the level of timeshare resale support that is right for you, customizing how much of the resale process you want to handle yourself and how much you want to turn over to a timeshare resale professional.

But through it all, here’s our promise … unless you ask us to, Sell My Timeshare NOW won’t be cold calling your number. And we won’t be trying to bait you with unrealistic promises or timelines we can’t guarantee. But when you are ready for honest, effective, and reliable help to buy, rent, or sell timeshare, we’re there when you need us.

It is good to see fair, accurate, and positive press lately regarding timeshares, timeshare sales, and timeshare exchange. The naysayers who present vacation ownership and timeshare vacation rentals as only being about timeshare scam do a real injustice to the industry, to the hardworking people whose daily objective is improving the vacation experience for others, and to consumers who could be enjoying affordable vacationing through timeshare resales and timeshare rentals.

Last week, the Miami Herald took an objective look at timeshare exchange, focusing on Interval International, which happens to be a Miami-based company.

Interviewing Jon Fredricks of Welk Resorts, a California timeshare company, the article quoted Fredricks as saying, “In this economy, you’re seeing more people wanting to drive to their exchange, with less use of airlines. Vegas is not in favor as it once was. I think Interval has had to adjust to those changes alone.”

Fredricks’ point is critical: timeshare owners and timeshare renters may be vacationing differently because of the economy, but they are still making use of timeshare ownership and the opportunities of timeshares.

A Changing Profile for Timeshare Owners

Timeshare owners have always leaned on timeshare companies to offer more flexibility. Because of this, over the years, the options of timesharing have changed considerably. But with all the stresses and economic pressures many people are feeling these days, they’ve upped their demands even more.

Here’s what timeshare owners have always wanted in timeshare exchange:

• Flexibility in exchanging one date or property for another.
• The opportunity to exchange timeshare or timeshare points for cruises and other travel amenities in addition to timeshare.

And here’s their new list of add-ons:

• Shorter lead-time for making timeshare exchange.
• More drive-to timeshare vacation destinations.
• Shorter vacation intervals, something most timeshare companies are already striving to offer.

Currently, Interval International timeshare exchange has a network of over 2500 timeshare resorts, representing some 75 countries worldwide. Last year, in response to their member requests, Interval international timeshare exchange launched their ShortStay Exchange Program. Through this option, gold members can deposit their timeshare interval or points and exchange it for one or more vacations of two to six days in length. These ShortStay timeshare exchanges are made online at IntervalWorld.com

According to Interval CEO Craig Nash, “We’re always looking at product development.” He adds, so far the program is, “tracking nicely.”

Other Options for Timeshare Exchange

As the Herald article points out, Interval International timeshare exchange is second in size as a timeshare exchange company to RCI Exchange. Also there are many other timeshare exchange companies that may have smaller inventories of timeshare exchange properties but are targeted to a specific region, resort group, or type of resort. Additionally, Timeshare Users Group, which most timeshare owners know as TUG, offers timeshare exchange along with ads for timeshare resales to its member participants.

While fees may be cheaper in smaller groups, timeshare owners are not likely to have as much flexibility as with a larger timeshare exchange company. Lisa Ann Shreier, author of Timeshare Vacations for Dummies and co-author of Timeshare Management, makes a valid point in saying this about timeshare exchange companies, “They do facilitate the trading process. It makes it easier if 2,000 people are depositing their weeks into a pool.”

And any timeshare discussion always comes down to one important point: timeshare exchange is -and always has been- one of the significant reasons people buy timeshare.

Are you, like much of the US, snowed in or about to be? One of the best ways to deal with cabin fever is planning what you are going to do when you can finally get out of the ‘cabin’ again. A snow day is an excellent time to start building the structure that is missing in your life and that causes you to skip vacations and fail to take the time off you genuinely need and deserve.

Schedule your vacation time. Commit to it with the same discipline you use for other things in life, and then consider doing the one thing that truly makes it easier to stick to your plans — buy a timeshare resale.

Why do timeshares make vacationing easier?

• For starters, you are more likely to take a vacation when you have already made a financial commitment to your vacation accommodations. In other words, when the room is already paid for, why wouldn’t you go?
• Prepaid vacation accommodations also mean that you can take a vacation at times in the future when money might be too tight for you to do so.
• Timeshare vacations give you a starting point. Either you know which resort you will be staying in, or you know in which network of resorts you will be using your vacation property as a timeshare exchange.
• Second only to lack of time to take a vacation, people cite lack of time to plan a vacation as the reason they don’t work in much-needed relaxation days. Buying timeshare means you do the decision-making once and then enjoy a lifetime of easy-to-plan vacations.
• Buying timeshare lets you lock in the price of your vacation accommodations; buying timeshare resale means you do so at a substantial savings.

How to avoid timeshare scam:

• Buy timeshare resale through a timeshare company with an established history of timeshare sales and timeshare rentals. If a company promise’s sound too good to be true, be on guard for timeshare scam.
• Choose a timeshare resale company that can show you testimonials from satisfied customers. (See: http://www.sellmytimesharenow.com/owners/index/content/testimonials/)
• Select a timeshare company that has established professional relationships within the industry, such as membership in ARDA, CRDA, and the National Timeshare Owners Association.
• Look for a timeshare company with a noteworthy website that clearly demonstrates its website prominence and industry dominance.
• Don’t let anyone rush you. There are plenty of great deals on timeshare resales, either through a timeshare broker or a by-owner sale. You can find the vacation ownership proposition that is right for you, your vacation style, and your budget.

Wherever you are, it may be blowing snow and generally miserable. Today is a great day to be dreaming about a little beach time in your near future and timeshare resales are an affordable way to turn that daydream into a sand-between-your-toes reality.

In Monday’s The Timeshare Authority blog, I shared my thoughts with you in a post titled: Timeshare Sales and the Great Reality Check. That timeshare blog post was written in response to an article that appeared in USA TODAY.

Timeshare owners need and deserve more good opportunities to resell timeshare. And I am not disputing that there are timeshare scam companies and timeshare fraud companies that promise everything and deliver little to nothing. These companies are an urgent problem that both legislators and the industry needs to address.

But the article was one-sided and that is frankly, never acceptable journalism. When you take on an industry so unfairly, you can do a great deal of damage to a lot of people. Not only does the timeshare industry contribute significantly to local tax bases through real estate and property tax, but it employs millions of workers worldwide, from sales to advertising, to resort staff, housekeeping, golf course maintenance … and the list goes on and on. And consider the secondary and tertiary impact of timeshares.

Timeshare vacationers spend money on travel, food, entertainment, and shopping. In so many ways, they boost an economy and contribute indirectly to the employment of others. As tourism has dipped and in some cases nose-dived across the country, occupancy rates at timeshares have outstripped those at hotels. And there are even more subtle ways that timeshare contributes to the economy, such as the proven productivity and health benefit for people who vacation regularly.

So with all of this in mind, I thought you might enjoy what others in the timeshare industry had to say in response to the same article that started my rant:

Lisa Ann Schreier, author of Timeshare for Dummies, and respected authority on the timeshare industry, wrote:

NTOA President, Ed Hastry, of the National Timeshare Owners Association, a consumer protection organization comprised of timeshare owners acting in the interest of timeshare owners, wrote:

Lisa and Ed, I couldn’t have said it better myself.

A cease and desist order has been issued by North Dakota Attorney General Wayne Stenehjem to a Florida timeshare company based in Palm Beach Gardens. The company has allegedly made false promises to timeshare owners telling the owners that they have timeshare buyers in place for their properties.

Attorney General Stenehjem says that the Florida timeshare company’s practices are a timeshare scam and that their claims to the timeshare owners are “untrue” and “are nothing more than a ruse to obtain money under false pretenses.” (source: LegalNewsline.com)

Here is the link to the Cease and Desist Order on the website for the North Dakota Attorney General.

Safe and Reliable Timeshare Sales and Timeshare Resales

With so many safe and reliable ways to buy timeshare or sell timeshare resales, it would seem that fraudsters wouldn’t be able to survive. But as long as we live in a world where people will trustingly wire money to a Nigerian (or scammer from any other location) who randomly shows up in their email with a story that is “too good to be true” then bogus or disreputable timeshare companies will continue to spring up.

Despite how it sometimes seems that timeshare scams are always popping up in the news, they are far from the biggest trouble area for consumer fraud. Identity theft, building contractor fraud, and investment scams are only a few of the problems that do more damage and occur more often than do timeshare scams.

Timely Reminder: Since since December is the month in which consumers tend to do the most “consuming” it also becomes peak season for identity theft. While we have all heard the warnings, it is amazing how we don’t always heed them, so it never hurts to repeat what has been said so many times before:

• When you shop online, make sure you are dealing with authentic websites. Counterfeit websites do an amazing job of ‘looking like the real thing’.
• Don’t walk around with your life story in your purse or wallet. Carry only essential information.
• Shred, shred, shred; otherwise, you are just handing your personal information over to potential criminals.
• Sleep on it. Before you make a major purchase of any kind or sign a contract, tell the sales person you want time to think it over. Chances are, he or she will do everything possible to try to persuade you that this deal won’t be around if you don’t “act now”. Fine! No one should make buying or selling decisions with the feeling that he or she is being pressured into it.
• Lastly, remember, if a deal, whether it is a timeshare deal, absurdly cheap airfares, or an unbelievable price on electronics, seems too good to be true, assume there is a catch and assume you are likely to get caught up in it.