The Residence Club at The Baglioni Marrakech in Morocco JOINS THE REGISTRY COLLECTION® PROGRAMME

The Residence Club at The Baglioni Marrakech in MoroccoMALAGA, SPAIN (October 5, 2010) – The Registry Collection programme, the world’s largest luxury exchange programme and one of the Wyndham Worldwide (NYSE: WYN) family of brands under the RCI umbrella, today announced an affiliation agreement with The Residence Club at The Baglioni Marrakech in Morocco, the newest resort developed by Ajensa Developments SARL, an international property development company specialising in exclusive high-end properties.

The Baglioni Marrakech is an exclusive mixed-use resort set in 34 acres of parkland under the gaze of the Atlas Mountains and just 10 minutes from Ménara International Airport and the city centre. The resort opens late 2011 and will offer a 72 key hotel operated by Baglioni Hotels, a luxury 1500 m² spa operated by Six Senses Spas and 15 four- and five-bedroom villas designed by Jade Jagger for yoo. The Residences will be a mixture of wholly-owned villas and a luxury Residence Club, to be sold in five-week fractions. Residence Club membership ranges in price from €295,000 for a four-bedroom unit to €345,000 for a five-bedroom unit.

The resort has been developed by Ajensa Developments, which has partnered with Valhalla Associates and Intelligent Partnership on product development as well as the sales and marketing of the residences.

“We are very pleased to welcome The Residence Club at The Baglioni Marrakech into The Registry Collection programme network,” said Nick Turner, vice president, The Registry Collection programme in Europe and Africa. “It is a beautifully designed resort in a stunning location that is incredibly popular with travelers. The resort will be a tremendous addition to our collection of the very best vacation destinations.”

The villas have been designed by world-famous interior designer Jade Jagger for yoo who has combined contemporary flair with the traditional style and character of Marrakech’s palaces and riads. The villas feature vast airy rooms, cooling courtyards and intimate terraces, all inspired by Morocco’s architectural legacy and decorative heritage.

Each villa has dramatic high ceilings in the living and dining rooms with full-height windows opening onto internal courtyards and gardens with a swimming pool. All bedroom suites have a private garden, some with plunge pools, and access to roof terraces with far-reaching views of the Atlas Mountains. Internally all villas are equipped to the highest standards, with fully-fitted kitchens, internal hammam, wet room, Wi-Fi facilities and more.

Owners benefit from an optional rental programme, serviced and managed by Baglioni Hotels, that allows every bedroom within each villa to be individually rented back as a hotel room, thereby optimising rental yields.

The resort also offers 24-hour front-office service, concierge and valet parking. Other on-site amenities include a fitness centre, business centre, two restaurants and a cocktail bar.

Affiliation to The Registry Collection programme brings additional benefits, enabling the resort’s whole ownership and fractional owners to exchange into one of more than 175 properties in its portfolio of affiliated luxury properties around the world that are either accessible for exchange or under development. In addition, owners will have access to a concierge service 24 hours a day and specially negotiated benefits from luxury travel and lifestyle Registry Collection partner companies.

“We are proud to pioneer the Private Residence Club concept in the North African region,” said Alistair Emery, chief executive, Ajensa Developments. “With the affiliation of the Residence Club to The Registry Collection, owners will be able to use their real estate equity within the Club to access The Registry Collection’s network of luxury resorts worldwide.”

“The Residence Club at The Baglioni Marrakech will be the first luxury fractional ownership product to go into sales in Morocco,” said Preben Vestdam, president, Valhalla Associates. “And because Marrakech is one of the fastest-growing tourism destinations in the North African region, we expect a healthy interest from the international markets for this unique product.”

About The Registry Collection

The Registry Collection ®The Registry Collection programme is a global network comprising over 30,000 members and more than 140 affiliates on five continents. More than 175 properties are available through The Registry Collection® programme and are either accessible for exchange or under development. As the world’s largest luxury exchange programme, The Registry Collection programme provides members with access to an elite global network of the very finest vacation properties at some of the world’s premier destinations, as well as personal concierge services that are available 24-hours a day. From condo hotels and high-end fractional resorts to private residence clubs and fractional yachts, The Registry Collection programme facilitates exchanges around the world and redefines the vacation experience for owners and developers. The Registry Collection programme is offered by Wyndham Exchange & Rentals, the worldwide leader in vacation exchange and the European leader in vacation rentals and one of the Wyndham Worldwide family of companies (NYSE: WYN). For additional information visit our media center.

For additional information on the services offered to developers and members by The Registry Collection programme and to learn how it can add value and distinction to leisure real estate projects, visit

About Ajensa Developments

Ajensa Developments is an international property development company specialising in the creation of boutique hotel and residential resorts. With a strong track record in acquiring, financing and developing exceptional international hotel and residential resorts, Ajensa’s expertise is second to none when it comes to realising a project from initial conception through to execution and construction management. A member of RICS (UK) and based in Marrakech, Ajensa has a comprehensive knowledge of the Moroccan real estate market, its directors having acted as consultants for the development and sale of the Four Seasons Hotel and Private Residences Marrakech. Ajensa works only with elite partners who share the same commitment and passion to develop a portfolio of luxury five-star hotel and residential resorts strategically located around the world. As an international investment and development company focused on brand and quality of service, the company aims to maximise returns for its partners and investors by unleashing the value inherent in the property assets that it develops. For more information visit

Media Contact:
Helen Foster
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