Long-time Timeshare Publication, Resort Trades, Getting a Facelift

The Resort Trades, a timeshare industry publication.One of the timeshare industry’s oldest and most respected publications, The Resort Trades, is getting a facelift according to the Tennessee-based publisher, The Trades Publishing Company Inc. In continuous publication since the 1980’s, The Resort Trades is considered to be the flagship publication of The Trades Publishing Company, which also publishes: The Golf Course Trades; The Park & Rec Trades; The Landscape Architect Trades; and Resort Trades’ Management & Operations.

Publisher Tim Wilson says, “We have always listened to our readers and advertisers over the past quarter of a century. Beginning with the January 2011 issue, The Resort Trades magazine will transition to the ‘short tabloid’ format, and it will be printed on gloss and Hi-brite paper, which will give it a more vivid, colorful appearance. We do this to maintain our reputation in the industry as the premier news and information source for the vacation ownership industry.”

This Timeshare Publication is More Than a Pretty Face

Tim Wilson goes on to explain, “As a developer, I started The Resort Trades magazine in 1985 because there was no resource available that provided me with valuable, timely and trustworthy information about the timeshare industry. I knew what I needed, so I created it. Over the years, we have worked extremely hard to earn the trust of our readers and we have always maintained our integrity with our advertisers. It’s not enough to be first – we will continue to be the best because we realize the importance of evolving and continually improving, whether it’s content, production or printing. I’ve seen a lot of changes over the years. There are, of course, more options for publishers to choose from. Simply put, this new format will enable us to provide a better product for our readers, and that’s been priority one from day one.”

A facelift for this timeshare and vacation ownership publication makes sense in a world that moves more and more away from newspaper formats, demanding slicker, more sophisticated style. But Business Development Director for The Trades Publishing Company Inc., Freda Stemick, points out that the publication, even with a new look, won’t just be another pretty face, saying, “The Resort Trades has always had the strongest, relevant content without fear of approaching controversial subjects and news. The interior of the book will continue to have this solid foundation that separates us from our competitors. The cover of the magazine is improving as a way to reflect the strength and relevance of the content of the publication.”