Lennon Communications Newsletter Honored by ARDA Timeshare Association
Wednesday, February 15, 2012
Publicist and writer Marge Lennon and her company Lennon Communications have been honored by the American Resort Development Association (ARDA timeshare) for the production of the SandScript newsletter for the Casa Ybel Resort on Sanibel Island, Florida. Selected as a finalist in the Printed Newsletter category, Lennon Communications’ SandScript newsletter was chosen from a field of international entries.
The six-page SandScript newsletter is printed and direct mailed to the owners at the Casa Ybel Resort. Collectively, these 2,500 timeshare owners own approximately 4,000 traditional unit weeks at the resort. Some of the owners represent three and even four generations of family members who have enjoyed the tradition of Casa Ybel Resort vacations.
In the high-stakes environment of business-to-consumer communications, relationships between companies and their marketing or public relations partners are often fragile and short term. Yet Marge and the creative team at Lennon Communications have successfully designed, written, and produced the Casa Ybel Resort newsletter for a remarkable, quarter of a century. Three times yearly, Marge & Co have turned out an informational product that owners at the resort say they often pass on to other family members or save as a keepsake from the resort that has helped inspire so many of their happy vacation memories.
Marge Lennon, Respected Throughout the Timeshare Industry
If you are part of the timeshare industry, you know Marge. You’ve seen her at all the meetings and conventions (and applauded her on the dance floor) and you’ve read the articles and media releases she writes to support and promote her clients. Marge’s work authoring and producing SandScript is only a small piece of her history and legacy that includes work for many, if not most, of the biggest names in vacation ownership and branded hospitality resorts.
On April 4, at the ARDA 2012 Convention’s Black Tie Gala, the top award winner in Marge’s category will be announced. Congratulations Marge; regardless of the final tally, your many clients, friends, peers, and fans in timeshare, already know you are a winner!
Other Timeshare Authority blog news about Lennon Communications:
Sell My Timeshare NOW and Lennon Communications Team Up
To learn more about Lennon Communications, go to: Lennon Communications Group
