The Lifecycle of Timeshare Ownership

Timeshare Association Set To Address Lifecycle Of Timeshare Ownership
Timeshare Association Set To Address Lifecycle Of Timeshare Ownership

The Association of Timeshare Recyclers (ATR) is seeking to improve the general understanding, and thereby the effectiveness, of the timeshare secondary market.  To do this, one of the  ATR’s  focuses is in addressing the lifecycle of timeshare ownership

ATR is a a not-for-profit corporation whose mission is to find, create, and promote exit strategies that are designed to work for the timeshare industry as a whole.The ATR was built on the idea that the entire industry will more greatly benefit from working together to solve the issues of the timeshare product lifecycle. 

Heather Guffin, President & CEO, The Association of Timeshare Recyclers says, “The ATR tries to maintain a one-industry approach to solving these challenging issues, especially that of exit strategies.  It is important for industry leaders to take a step back from our respective positions for a moment and to really look at our industry as a whole, from the viewpoint of a consumer.  Consumers today want flexibility and they don’t care whether that flexibility comes from the primary or the secondary markets…they don’t even know the difference.  What consumers want are solutions.  The truth is that primary market developers lose sales every day because most prospective new owners believe that timeshares are not flexible, a bad investment, and difficult to exit from.  These are industry-wide objections that hurt both primary and secondary markets, and it is something that we must work together to solve.” 

The approach of the ATR requires that everyone involved work with one another to create a viable and healthy secondary market. The ATR relies upon timeshare resellers, renters, and trade-in companies that work hard every day to recycle timeshares on the secondary market.