ARDA says, “Timeshare growth is back.”
Friday, June 27, 2014

In 2013, the timeshare industry experienced continued growth of sales, resort development, and ownership. The American Resort Development Association (ARDA) has shared this information through the annual State of the Vacation Timeshare Industry: United States Study conducted by Ernst & Young.
Compared to 2012, ARDA found that timeshare sales increased by 11% while sales prices rose by 9%. They also found a 29% increase in resort development planned for this upcoming year.
President and CEO of ARDA, Howard Nusbaum said, “With 8.5 million intervals owned and a substantial increase in our key metrics, it’s clear that timeshare growth is back. The results of this study are further proof that the incremental growth that we have been witnessing over the last 18 months is sustainable.”
ARDA measured that in 2013, there were 1,540 timeshare resorts in the U.S. These resorts featured a total of 192,420 guest rooms with an average of 125 units per resort.
In 2012, timeshare sales volume grossed $6.9 billion. In 2013, sales increased by 11% to $7.6 billion. The average developer sales price also rose 9% to $20,460.
The study also found that timeshare owners are vacationing more than the average traveler. Last year timeshare resorts maintained an average occupancy rate of 76%, compared to 62% in traditional hotels1. They learned that although the most common type of resort is beachfront, the highest occupancy rates were in more urban resorts.
These numbers show growth and improvement across the timeshare industry. We hope that this growth, and the industry, will continue to improve in 2014.
To view additional highlights from the study, view ARDA’s State of the Industry infographic. To view the entire study, visit ARDA.org/foundation.
[1] STR Monthly Hotel Review: December 2013, Smith Travel Research