Apple Leisure Group Looks Back On its Nearly 300% Growth Since 2010
Wednesday, January 15, 2020
Leading travel, leisure, and hospitality company, Apple Leisure Group (ALG), has taken a look back on the last decade and celebrates its accomplishments as an industry expert. Since 2010, ALG has increased its room inventory by nearly 300% and finished off 2019 with over 24,000 rooms available under any of its eight brands across the Caribbean, Mexico, and Europe.
This milestone isn’t the only one that Apple Leisure Group reached by the end of the decade. The company was able to successfully integrate its Unlimited Vacation Club loyalty platform, continue the construction of five new properties set to open in 2020, create a progressive Corporate Social Responsibility department, and much more.
Changes extended into the executive offices, as well. Alejandro Reynal was appointed the company’s new CEO while former CEO Alex Zozaya transitioned to a role as the Executive Chairman, where they will work closely together with the rest of the executive team to continue ALG’s success and innovative ideas.
ALG CEO Alejandro Reynal stated:
“The growth and success achieved across all areas of the Group over the last 10 years have surpassed expectations; however, this is just the beginning. The team has been successful in cultivating a culture of excellence that is unmatched, and I am certain this will remain a defining characteristic as ALG reaches new heights and continues to drive the industry forward.”
Looking forward, Apple Leisure Group has no plans of slowing down any time soon. Following the 18 resort management deals they signed across 13 markets, there will be over 5,250 rooms added to their collection, including the new brand Alua Hotels & Resorts and 600-key Secrets Baby Beach Aruba. Additionally, ALG’s AMResorts celebrated the opening of their newest and first Secrets Resorts in Europe at the end of 2019: Secrets Mallorca Villamil in May and Secrets Lanzarote Resort & Spa.
Currently, the company as around 30 new projects in the works which include 21 new builds and 9 brand conversions, which will add over 10,000 rooms to AMResorts existing inventory.
Javier Coll, Executive Vice President and Chief Strategy Officer of ALG, added:
“Europe remains fertile ground for the all-inclusive model. The properties recently opened throughout Spain are performing exceptionally well. Their success not only shows the massive untapped potential in the area, but also gives owners across the continent added confidence that ALG is the partner of choice to enter this category. I have no doubt Europe will continue to grow into one of ALG’s most important markets.”
To learn more about Apple Leisure Group, its awards, and its many accomplishments, please visit their official website.