Vacation Innovations Selected as Exclusive Travel Benefits Provider for SFX Preferred Resorts

Vacation Innovations, a leading provider of travel-related products, software, and services, today announced it has been selected by The San Francisco Exchange Company (“SFX Preferred Resorts” or “SFX”) as the exclusive travel benefits provider for its growing membership base.

Vacation Innovations, through its Holiday Systems International brand, is providing SFX members with access to unique resort weeks, last-minute deals, and travel rewards, as well as unmatched discounts on hotels, cruises, car rentals, custom vacation experiences, and more.

“Our partnership with SFX Preferred Resorts is an incredible opportunity for our organizations to lean in on their respective strengths,” said Bryan Rand, President of Vacation Innovations. “SFX has built an incredible brand with a reputation for delivering a high-quality product, and we’re thrilled to have been selected to deliver exceptional concierge-level service and premium, personalized vacation experiences for their members.”

Vacation Innovations and SFX Preferred Resorts have been working closely over the past several months to ensure a smooth transition, with VI officially launching its travel benefits services for SFX members on June 1, 2022.

“We’re constantly looking for ways to enhance our platform and are confident this new partnership with Vacation Innovations will deliver even more value and benefits for our members,” said Mel Grant, Chairman & CEO of SFX Preferred Resorts. “We look forward to continuing to work with the VI team and exploring new ways to deliver best-in-class exchange and travel experiences into the future.”

Driven by innovation, VI continues to actively invest in its brands, programs, and technology. With a full suite of innovative products and solutions for the vacation ownership and larger travel industries, the Company continues to set itself apart as the leader in custom travel benefits and membership programs.