Tuesday, October 15, 2013
This summer the Orlando Magic announced that they will partner with Marriott Vacation Club for their upcoming basketball season. Marriott Vacation Club will have a special opportunity to be the presenting partner during a historic year for the NBA team, their 25th anniversary. Given the occasion, 2013-2014 will be known as their “Silver Season”.
Orlando Magic CEO Alex Martin says, “We are honored to have Marriott Vacation Club join us as the presenting partner of our much anticipated Silver Season […] For 25 years the Magic has represented excellence and we are proud to partner with an outstanding brand like Marriott Vacation Club to celebrate this momentous season.”
The NBA team will even sport a new logo co-branded with the Marriott name. The logo celebrates the Silver Season and will be displayed throughout the Amway Center (the home of the Orlando Magic) and surrounding areas of the city.
The Orlando magic will also feature Marriott Vacation Club in select marketing materials and feature the company throughout their website. As a major presence for timeshare ownership in the Orlando area, the Magic organization will promote both Marriott vacation ownership and timeshare rental opportunities.
President and CEO of Marriott Vacations Worldwide, Stephen P. Weisz declares, “We’re thrilled to be the Magic’s Silver Season presenting partner and proud to continue our long-standing relationship with this great team […] For nearly 30 years we’ve been providing exceptional vacation experiences to our owners and guests at our resorts around the world and especially right here in our hometown of Orlando. We look forward to a fantastic season and partnership.”
Both Marriott and the Magic anticipate a big year for the team, both on and off the court.
25 Years of Magic
Although the Orlando Magic is considered a young franchise in the NBA organization, they have already achieved a great deal. So far, they have won 5 division championships in the years 1995, 1996, 2008, 2009, and 2010.In addition they also won 2 Eastern Conference titles in 1995 and 2009.
As an affluent part of the Orlando community, the organization also donates over $2 million to local charities. Through ticket donations, event sponsorships, autographed gifts, and scholarships – the team makes philanthropy a major part of their mission. The team has also helped over 1 million children through the Orlando Magic Youth Fund, founded in 1994. Over the past decade they have donated over 18 million dollar through the Orlando Magic Youth Foundation to this cause.