Monday, August 22, 2011
Author: Jason Tremblay | Topics: ARDA, timeshare blog, timeshare news, Timeshare Resales, Timeshare Sales
In the same spirit that clothing manufacturer Abercrombie & Fitch wants to pay Mike “The Situation” Sorrentino of MTV’s “Jersey Shore” not to wear their clothing, legitimate timeshare developers, timeshare sellers, resellers, and brokers wish there was a way to distance “good timeshare” from the image of “bad timeshare”.
It’s a Matter of Bad Timeshare and Good Timeshare
“Bad timeshare” is the stuff that makes the news, inspires investigative reporters and fuels haters. Bad timeshare is out there in the form of unscrupulous companies that prey on consumers and exploit possible weak points within the product. Remarkably, people with little to no firsthand or even factual knowledge about timeshare often don’t hesitate to ‘pile on,’ criticizing and demeaning vacation ownership in ways that are public, viral and damaging to an industry.
“Good timeshare” on the other hand, is bought, sold, rented and enjoyed by thousands and thousands of people daily. Among timeshare owners who regularly use their timeshare, more than 80% say they are satisfied with the product they own.
Good Timeshare is Really Good
Data released this year by ARDA (American Resort Development Association) shows that in 2010, despite a down economy, nearly 80 percent of timeshare owners used their timeshare. Another important gage of owner satisfaction is that 45 percent of timeshare sales of new timeshare come from people who already own a timeshare and are repeat buyers of the product.
Why doesn’t the media spend a little of its time interviewing any of the millions of happy timeshare owners? Doesn’t anyone ever investigate satisfaction and happiness?
The Situation When it Comes to Timeshare
While Abercrombie & Fitch may ultimately benefit from their standoff with The Situation, Snooki, and the rest of the cast of “Jersey Shore,” one thing is clear, the timeshare product, owned and enjoyed worldwide, and the millions of hardworking, ethical people who are affiliated with the industry certainly will never benefit from the bad press and ill will of “bad timeshare”.