Tuesday, September 21, 2021
Vacation Innovations (“VI” or the “Company”), a leading provider of travel-related products, software and services, today announced it has worked with PhocusWire, a leading publication for the travel industry, to develop a first-of-its-kind report on the timeshare secondary market. The white paper, released today, provides a closer look at the evolution of timeshare, including recent consolidation, and a thorough overview of the origins, key players, metrics, pricing, and importance of timeshare’s secondary market.
Timeshare in transition: The rise of the secondary market brings together thoughts from industry experts to provide unique perspective on how timeshare is changing and the opportunities and challenges that lay ahead for the industry.
“Timeshare has evolved as a product significantly over the course of the past three decades, and the industry is in the midst of change,” said Chad Newbold, CEO of Vacation Innovations. “The major developers are consolidating and the market is changing, and we think the overall timeshare ecosystem will change as well. We are at an inflection point in timeshare, and, by definition, in the resale market. This report provides clarity around the key players in the secondary market, as well as the importance of resale to the success of the industry, both from a consumer and developer perspective.”
Legitimate and ethical companies operating in timeshare’s secondary market provide significant value to consumers, developers, and the timeshare industry overall. On the consumer side, they give owners who are ready to transition out of timeshare a way to do so responsibly, while also giving interested new and returning buyers a lower barrier of entry into the vacation ownership product. For developers, they help maintain an engaged and happy membership base, reach new and different customers, generate new members, and contribute to the overall health of the industry.
Newbold added, “By establishing a trusted platform for resale, we’re contributing to the health of the industry as a whole by providing legitimate solutions for owners in transition along with a lower barrier to entry for new timeshare owners who might not have otherwise explored this product or style of travel.”
Broadly defined, today’s secondary market is a dynamic industry segment that includes multiple players who specialize in timeshare resales to some extent and in specific roles. It came into its own in the 1990s, driven by the changing needs of first-generation timeshare owners and the growth of the internet, and is comprised of several different types of companies in the space, from e-commerce marketplaces and rental platforms to timeshare brokerages and exit companies.
“When you look at luxury retail brands and products, most have a primary market and a secondary market,” says Bryan Rand, President of Vacation Innovations. “They have different dynamics but they both exist, and they work with each other. We feel we work in the timeshare ecosystem in that same way. There is value to understanding how things work when they’re sold at retail, and how they work when they’re sold in the secondary market.”
To download a copy of the white paper and executive summary, visit: https://www.phocuswire.com/Timeshare-in-transition-rise-of-the-secondary-market
About Vacation Innovations
Founded in 1999, Vacation Innovations is a leading provider of travel-related products, software and services. Leveraging advanced digital marketing strategies, sophisticated software solutions and decades of experience in vacation ownership, VI brings new vacation opportunities to a diverse audience of novice and seasoned travelers alike. The Vacation Innovations family of brands offers a wide range of travel services, including simplified resort rentals, online advertising and marketing products for by-owner timeshare sales and rentals, licensed timeshare brokerage and title transfer services, and customized owner services and product solutions for timeshare resorts, resort developers, HOAs and timeshare management companies.
PhocusWire is a comprehensive daily news companion for the industry, powered by Phocuswright, the most respected travel research authority and events brand in the world. With an existing arsenal of deep, research-driven assets at its disposal, only PhocusWire provides daily exposure to sought-after research, valuable industry data and expert analysis. Its editorial team creates unique content, provides market intelligence and, ultimately, gives those at the heart of the industry the knowledge to make better decisions and understand what is happening around them. Alongside its comprehensive news coverage, PhocusWire produces white papers, monthly online events, webinars, podcasts (including the popular How I Got Here series) and video content for online and in-person events. PhocusWire is a brand of Phocuswright, a wholly-owned subsidiary of Northstar Travel Media, LLC.