RCI Introduces the Newly Redesigned RCI.com

RCI, the world’s largest timeshare exchange company, has redesigned their travel website RCI.com. Now, consumers can easily browse, reserve, and exchange their timeshare week on the reimagined site. RCI shares, “The new RCI.com makes planning your vacation almost as fun as the actual trip.”

President of RCI, Gordon Gurnik states,

“Already the world’s most visited vacation exchange website, RCI.com now offers a more engaging and customized experience that will keep visitors coming back to our site. Through its expanded travel guide-style content and enhanced functionality, the new RCI.com addresses travelers’ growing demand for more resources and information to help plan each aspect of their vacation—making the process simple, engaging and fun.”

The website, which already attracts over 48 million visitors per year, was redesigned with a dual focus on both RCI members and non-members. Now the site is not only a great place to book and exchange timeshare weeks, but a full-service vacation planning center.

Gurnik continued, “The new site is full of content that demonstrates the wonderful experiences available through vacation ownership and RCI membership, and showcases the quality of RCI’s affiliated resorts. The website is now an even more beneficial marketing tool that affiliates can use to promote the benefits of the vacation ownership and exchange lifestyle.”

The new, expanded content includes information about things to see and do while vacationing. Now vacationers can learn more about their favorite travel destinations from around the world.

Design details such as images and video were also updated. After 40 years in the industry, RCI has collected a great selection of photographs and video content to share on the new site. Before the redesign, RCI only shared these pictures within their member magazine, Endless Vacation^®. Both pictures and articles from this award winning publication can be seen throughout RCI.com.

For RCI members, the experience is even better. Once a member logs in, their homepage is now personalized with current membership details such as their points balances and reservation information. Through navigating the portal, members will see that overall the site is much more user-friendly and helpful. The new RCI.com will even suggest trips and travel destinations for members based on past vacations.

Both RCI and their affiliated resorts are looking forward to how their members react to the new RCI.com. To visit the site for yourself, check out RCI.com.