Maui Timeshare Occupancy is Highest in State at 96%
Monday, July 9, 2018
Hawaii Tourism Authority has released their latest research regarding travel on the islands and has found Maui County to be a leader in timeshare occupancy. Maui timeshare occupancy averaged a 95.6% rate in the first three months of 2018 compared to Maui hotels average 80.2% occupancy rate.
With a 1.5% timeshare occupancy increase from 2017, Maui County received just over 70,000 timeshare visitors during the first quarter. These visitors averaged a 10-day stay and represent 9.7% of the county’s visitor market during this time. Of all the occupied rooms in Hawaii during the first quarter, Maui timeshare owners made up 61.6% and holds the title for the highest share in the state.
These same Maui timeshare properties also reported bringing in $8.2 million in state and county taxes with property taxes accounting for $2.5 million of the total taxes during the quarter. Moreover, Maui timeshare properties reported a 17.1% increase in sales and marketing employees and a 0.2% decrease in current resort operations employees.
In addition to specific findings for Maui timeshares, the report also provides insight to general Hawaii tourism trends for the first quarter. There were 192,172 visitors to the Hawaiian Islands in the beginning of 2018, a 8.1% increase. Of those visitors, 75.1% stayed exclusively at a timeshare resort. The Aloha State also saw a timeshare occupancy average of 92% compared to hotel properties’ 83% occupancy rate. Hawaii’s timeshare units contributed to 58.8% of the occupied rooms on the island while another 17.5% of occupied rooms were utilized by timeshare exchange vacationers. Timeshare vacationers spent an average 11.1 days during the timespan of this report, which is higher than the average 9.3 days of all visitors to the islands.
These findings were prepared by Kloninger & Sims Consulting LLC and based on data provided by 49 different timeshare properties which represent 79.3% of Hawaii’s timeshare units.
To learn more about HTA’s Quarterly Report and Maui tourism, please visit their website to view the official assessment.