Something Special at Starwood Resorts
Thursday, January 4, 2007
For the next three years, Starwood Hotels and Resorts Worldwide, Inc. will serve as the exclusive hotel sponsor of the Special Olympics as well as the exclusive hotel sponsor of the 2007 Special Olympics World Summer Games in Shanghai, China.
From now until June 30, 2007, Starwood will donate $50 to the Special Olympics for every Westin Heavenly Bed, Sheraton Sweet Sleeper Bed and Four Points by Sheraton Four Comfort bed sold through Starwood retail channels, up to a total of $150,000.
Steven J. Heyer is the Chief Executive Officer for Starwood Hotels as well as an active member of the Board of Directors of Special Olympics, Inc. Heyer says, “This unique global sponsorship will help increase public awareness of the Special Olympics, enhance our corporate social responsibility mission and further strengthen our brand presence in important travel markets and diverse local communities.”
Starwood Hotels and Resorts Worldwide, Inc. owns and manages 850 hotel properties under the brands of: St. Regis, Four Points by Sheraton, The Luxury Collection, W, Sheraton, Westin, Le Meridien and the newest brands, Aloft and Element. Additionally, timeshare vacation owners recognize Starwood Vacation Ownership, Inc. as a premier timeshare company.
2007 marks the first time the Special Olympics World Summer Games will be held in Asia. The events are expected to attract roughly 7000 athletes, 40,000 volunteers and another 3500 officials, along with thousands and thousands of excited spectators, family members of the participants, volunteers and journalists.
To learn more about the unique role the Special Olympics plays in the lives of millions of people, visit their website at www.specialolympics.org.