Does Your Timeshare Resort Provide Pajamas Like These?
Monday, February 11, 2008
You have to hand it to the people at Travelodge UK for being genuinely concerned about the well-being of their customers.
During a trial period, guests at Travelodge hotels in London Heathrow T5, Bristol Central, Birmingham Fiveways, Manchester Central, and Edinburgh Central will receive a pair of complementary pajamas, scientifically designed to improve their sleep. These are no ordinary pj’s.
Made from a fabric called Dermasilk, they are designed to feel like a second skin. When you wear these pajamas, your skin can breathe, can more easily regulate your body temperature, and maintain its moisture balance, all of which should lead to a better night’s sleep.
According to Leigh McCarron, Travelodge Sleep Director, “As a retailer of sleep, we are constantly investigating innovative ways, on how we can help our customers attain a good night’s sleep. Something as simple as changing your bed attire can dramatically affect your quality of sleep.
To support our pjs trial, we conducted a sleepwear study, which examined the nation’s attitude towards nightwear. These findings have been incorporated into our final pajama prototype – resulting in the ultimate sleepwear.”
The findings of the Travelodge study on sleepwear revealed that among the 3000 British adults surveyed:
- • 23 percent said itchy nightclothes stop them from getting a good night’s sleep.
- • 66 percent said being too hot or too cold at various points throughout the night interferes with their sleep pattern and 54 percent say they are more often too hot while 35 percent say they are too cold.
- • 23 percent of women will wear socks to bed in order to stay warmer while only 11 percent of men will sleep in socks.
If you are a regular reader of the Timeshare Owners Blog, you may recall last November when I wrote a blog post about Travelodge UK’s concern over nude sleepwalking. I suppose if the new second skin pajamas are a success, then the hotel chain will have succeeded in improving the quality of sleep for many of their guests and at the same time reducing the epidemic numbers of nude sleepwalkers that they have been dealing with in recent months. (see our November 11, 2006 blog post here)
You have to applaud Travelodge’s commitment to improving every detail of their guests’ stay in their hotels, and wonder if providing free sleepwear will become a trend at hotels and timeshare resorts. After all, the plush, terry bathrobe has long been a trademark of many better hotels and resorts.
And in the spirit of, “don’t knock it, ’til you’ve tried it,” I won’t completely rule out sleeping in such ‘unique’ sleepwear, but I can’t help but wonder which would ultimately be more disturbing: seeing other hotel or timeshare resort guests sleepwalking in the nude or seeing them sleepwalking in these odd looking pajamas?
What do you think? Would you be willing to don a pair of these pj’s in the pursuit of a great night’s sleep? Have you stayed at other hotels or resorts that provided you courtesy sleepwear?