Positive News about Bluegreen Timeshares

After several blog posts about layoffs and changes at Bluegreen timeshare, it is good to be able to share some positive and very interesting news about this popular timeshare company.

While the media has been focusing on what appears to be a downturn at Bluegreen, it seems that the people at Bluegreen timeshare have been going about their business, doing what they do best, which is implementing innovative new ways to serve and to interact with their clients. In keeping with this, they have turned to Maverick Network Solutions, Inc, a company that provides merchant-issued debit cards and prepaid “credit” cards.

These are the types of card that have a prepaid and typically fixed line of credit, and that normally have nothing to do with your personal creditworthiness. Instead, you are most likely to receive such a card as a gift with purchase at a retailer, or as a bonus from a company who wants to reward your loyalty or spending.

The Lowes stores, for example, ran a large promotion in 2008 issuing prepaid credit cards as a way to reimburse delivery costs for consumers purchasing major appliances at their stores. The cards had a value roughly equal to Lowe’s normal delivery charges, and were sent to purchasers after the new washer and dryer or perhaps refrigerator was delivered. Rather than discounting the price of delivery, the company chose to issue these Visa logoed cards that could be used at any retailer. Customers have proven very receptive to this type of ‘perk’ or ‘thank-you’.

Now Bluegreen timeshares is looking to get in on this strategy for building client relationships and rewarding their timeshare buyers and potential buyers. Peter J. Quadagno, the president and chief operating officer for Maverick says that in the upcoming weeks, Bluegreen timeshare will launch a Visa-branded, non-reloadable prepaid card. Bluegreen timeshare plans to use this card as an incentive for potential timeshare buyers to hear presentations.

Exciting for Bluegreen Timeshare and the Timeshare Industry

What stands out about this new approach is that it shows first that Bluegreen, despite current challenges created by the economy, is a forward-thinking company – just what so many timeshare buyers and timeshare renters have known about them all along. But just as importantly, this is evidence that timeshare developers are continuing to redefine the industry, looking for ways to market their product that are more acceptable to the consumer and which will serve the needs and the image of timeshare sales in a beneficial and positive way.

(source: www.digitaltransactions.net)