Cover Story on Timeshare at a Crossroads

The cover story for RCI Ventures Magazine this month is called, “Boosting Your Odds”. Author Dave Thackeray looks at what could be the potential for the timeshare developer and the resale industry inventory to ‘collide in the challenge for buyer attention’ via the internet. But as Dave so accurately points out, although this may be one of the stiffest challenges that has faced the timeshare industry, it may also be the greatest opportunity.

The article interviews more than a half-dozen leaders and corporate heads from timeshare sales and timeshare resales companies, described as, “both traditionalists and new-age sales titans.” As one of those interviewed, I am hoping I fall into both categories, because in the end, serving the needs of timeshare owners and timeshare buyers requires that as an industry we embrace all that works in a traditional customer-centric service model and all that is available to us (and to consumers) thanks to evolving technology.

Citing the impact of the combination of: (1) global recession (2) widespread internet access, and (3) increasing selectivity of consumers, the one thing that will be clear to you when you read “Boosting Your Odds” is that timeshare sales and timeshare resales companies are in fact questioning everything about the way they sell timeshare. For both the industry and the consumer, this self-assessment is a very positive thing.

Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

Read the full article here: