Changing Internet Brings Positive Change for Timeshare Owners

In the September issue of The Resort Trades, Jason Tremblay shares interesting insights on how a changing internet affects the timeshare industry and contributes to a healthier, more transparent relationship between the industry and the timeshare owner.

Here are interesting excerpts from “Google Panda puts the emphasis on user-driven technology,” reprinted with the permission of The Resort Trades.

From customized apps to integrated software, there is a lot going on in technology that makes it easier for the vacation ownership industry to deliver faster and more effective services to its clients, improving the timeshare ownership, fractional or rental experience. Yet one of the most far-reaching  and substantial changes for the industry, the timeshare consumer, and web users as a whole, has occurred, not with the release of a new app or software management system, but through the most recent changes Google has made to the algorithms that direct search engine results in response to user queries.

With implementation beginning as early as February and continuing through major adjustments made in July of this year, Google changed much of the methodology it has used in the past for ranking websites. The rollout of the new search engine strategy is being called, “Google Panda,” presumably in tribute to Google software engineer, Navneet Panda.

The goal of Panda was to improve Google’s effectiveness in returning to the web user, search results that focus on high quality websites with well-founded content. While the changes have shaken up search engine results for many websites, the rationale behind Google Panda is one that should ultimately benefit both businesses working to keep their websites and blogs high in the search engine rankings and timeshare buyers, renters and sellers seeking reliable, quality information about vacation ownership.

…This user-centered approach speaks to the heart and soul of new media. It is one more way that business is no longer be driven by ad campaigns built by agencies in ivory towers but instead, in the way that it always should have been, by consumers themselves.

You can find this article in its entirety in the September issue of The Resort Trades magazine and online at