RCI Timeshare Tops 1 Million Views on YouTube
Sunday, November 18, 2012
Who’s hot on YouTube in vacation ownership services? Clearly, RCI timeshare, which has just announced the milestone of 1 million views on the RCI YouTube channel.
Phil Brojan, senior vice president, Marketing, RCI, explains, “Social media outlets such as our channel on YouTube have served a two-fold purpose at RCI. First, they provide RCI subscribing members with educational and fun content that helps them to better enjoy their memberships.
“Second, they build a vibrant community of people passionate about leisure travel, giving RCI affiliated resorts a way to tap into a powerful consumer segment.”
RCI YouTube Part of Social Media Plan for RCI Timeshare
The RCI YouTube Channel is part of a larger social media engagement outreach that RCI timeshare uses to stay connected to millions of vacationers, timeshare owners, RCI timeshare members, and future shared vacation owners worldwide. Additionally, you will find RCI on Facebook, Twitter, the RCI blog, mobile phone apps, and the timeshare industry’s first smartphone-optimized website. The RCI apps include:
- The RCI app for members with versions for the iPhone, iPad, BlackBerry and Android
- The RCI Ventures app for the iPad
- The Endless Vacation magazine app for smartphones
As Phil goes on to explain, “Exceeding one million views is a huge and significant milestone for brand-sponsored content on YouTube. Reaching this goal is evidence that our social media plan has grown into our vision of creating quality content to reach prospective and current timeshare owners.”