Which Timeshare Vacation Exchange Company Took Home All the Awards?
Tuesday, September 10, 2013
This year’s US Content Marketing Awards saw one leader in the timeshare vacation exchange industry take home a whopping 12 Content Marketing awards. The honors go to timeshare vacation exchange leader RCI.
Each year, the Content Marketing Awards recognize “what real communication professionals do to make media that have a strategic impact.” Content Marketing Institute and McMurry/TMG specialize in particular content or design areas. Entries are judged on criteria specific to each category, including informational and entertainment value, quality of writing and display copy, creative use of imagery and typography, and consistency of color palette and stale. There were more than 800 entries this year. Congratulations RCI!
Six awards—yes 6—went to RCI’s Endless Vacations quarterly travel magazine.
The RCI Directory, which is RCI’s bi-annual guide to each of the vacation ownership resorts that are affiliates of the RCI vacation network, earned five awards. “Scoring in Brazil” also won as the Honorable Mention as Best Feature Article, appearing in the First Quarter 2013 RCI Ventures Magazine.
The directory is available to all RCI members (approximate 3 million) both in print and online as a downloadable PDF.