3 Bluegreen Resorts Added to Choice Hotels Timeshare Program
Wednesday, January 29, 2014
Choice Hotels International, Inc. has announced the addition of three more Bluegreen Vacation resorts to their Ascend Hotel Collection.
In 2013, Bluegreen Vacations became the “Official Vacation Ownership Provider” for Choice Hotels. Since then, 61 Bluegreen Timeshare Resorts have been added to Choice Hotel’s Ascend Collection including locations in Orlando, Phoenix, Cape Cod, Hawaii, New Orleans, Aruba, Las Vegas, Savanah, Miami, and Myrtle Beach. Bluegreen timeshare owners have also gained access to Choice Hotel’s 6,200 resorts.
The Ascend Hotel Collection is the up-scale segment of Choice Hotels, and an excellent choice for Bluegreen’s affiliated resorts. Since its introduction in 2008, the Ascend Collection has grown to include 121 resorts throughout the U.S., Canada, Central America, Europe, Australia, and the Caribbean.
Senior VP of upscale brands for Choice Hotels International, Mike Murphy shared,
“Bluegreen Vacations has been a fantastic partner during this past year and we are thrilled to continue to expand our agreement by adding these three fantastic destination properties to our Ascend Collection.”
“This strategic marketing alliance has allowed Choice Hotels to continue to expand into the upscale lodging tier as well as the leisure segment. Our prospering relationship with Bluegreen and the rapid growth of the Ascend Collection brand reinforces to us that our model has strong appeal with the industry as well as with guests.”
The new additions to the Ascend Collection include the Lake Eve Resort in Orlando, the Club La Pension in New Orleans, and the Hotel Blake Chicago. The Hotel Blake marks the 100th hotel in the U.S. to be added to the Ascend Resort Collection.
Club La Pension
Located in the French Quarter, Club La Pension is a stylish resort that combines the historic architecture of New Orleans with modern décor. A recent renovation updated the one and two-bedroom suites with local artwork, contemporary kitchenettes, and spa-like bathrooms.
Lake Eve Resort
The Lake Eve Resort in Orlando, Florida was recently added to Bluegreen’s collection. With access to all the top attractions, this property is great for vacationers looking for the authentic Orlando experience. Here you’ll be able to visit Disney World, SeaWorld Orlando, Universal Studios, and more.
Hotel Blake Chicago
Found inside the historic Morton and Duplicator building, the Hotel Blake Chicago is the 100th domestic resort to be added to the Ascend Collection. Originally built in the 18th century, the resort was recently updated to become the Hotel Blake. The resort is located in Chicago’s downtown South Loop providing a great location for business and leisure trips.
Bluegreen President and CEO John M. Maloney, Jr. said, “We are very excited about the success we have seen so far working with Choice Hotels and are proud to announce these one-of-a-kind resorts as the newest additions to our partnership. Our relationship with Choice has added value for our current owners and will continue to be very attractive to prospective owners based on the credibility of the Choice Hotel brands and the appeal of our expanded product offerings.”
The Timeshare Authority looks forward to learning what other resorts will join this partnership in 2014.