Summer Bay Resorts Rebrands as Exploria Resorts
Tuesday, June 3, 2014
Summer Bay Resorts has announced that they will re-brand the timeshare company as Exploria Resorts.
On May 24th the company celebrated the rebranding by raising the new Exploria flag at their resort in Orlando. Over 300 employees gathered for a countdown and released balloons to commemorate the event. On this day they also introduced Exploria Resorts’ newwebsite and the hash tag #exploriaresorts.
The company currently owns 6 timeshare resorts, including their flagship location in Orlando, Florida. The flagship “Summer Bay Resort” has also been re-branded to Summer Bay Orlando, By Exploria Resorts.
CEO Paul Caldwell shared, “We will continue to introduce exciting new destinations into the portfolio of existing resorts as we are currently finalizing the business model of a new member Club product to be introduced to prospective owners by fall, 2014.”
Exploria Resorts also announced plans for a renovation of Summer Bay Orlando. The renovation will consist of a two year project, scheduled for completion in 2015.
Summer Bay Orlando Renovation
During the renovation, all 500+ guest rooms will be refurbished. The furnishings, flooring, lighting, kitchen appliances, bedding, and bathrooms will all receive upgrades. The resort is also building two new three-bedroom villas. These timeshare villas will feature private entry, a garage, patio, and private pool. Summer Bay Orlando already offers 25 similar villas on property.
In addition, the resort will also add a state-of-the-art Activities Center. The proposed 10,000 square foot structure will be used for entertainment and activity spaces for guests. The Activity Center will include a movie theater, arcade, fitness center, and members-only lounge.
Perhaps the most exciting expansion is The Buccaneer Bay Adventure Park, a new outdoor playground. This pirate themed outdoor park will feature zip lines, a rock climbing wall, bumper boats, bungee jumping, and a “Wipe-Out” obstacle course. The resort will also add a new food & beverage station, seating area, and entertainment area.