RCI Boosts Social Media Reach Through Recent Sweepstakes


The RCI Win Your Dream Vacation Sweepstakes has officially come to a close. The timeshare exchange company created the sweepstakes in order to promote vacation ownership and its many benefits.

Overall, RCI considers the contest to be a great success. Over 163,000 people entered the contest. Through these participants, RCI received 250 million impressions through marketing, public relations, and social media.

President of RCI, Gordon Gurnik said, “RCI has served as the vacation exchange leader since its founding 40 years ago. We are and always have been dedicated to promoting the vacation ownership and exchange industries through multiple initiatives annually, and we wanted to do something extra to commemorate our 40th anniversary this year.”

To enter the Win Your Dream Vacation Sweepstakes participants were invited to choose their dream vacation scenario. If selected, the participant could win their dream vacation (valued up to $25,000) or one of 40 other prizes.

Participants were then invited to earn addition entries by learning more about vacation ownership. RCI provided videos and fun quizzes to educate participants.

Even more chances to win were earned by sharing the contest through social media. This was perhaps the most successful aspect of the campaign. Throughout the course of the campaign, the use of vacation ownership and exchange-related terms increased in social media by 120%. Additionally, the contest increased the discussion of timeshare on social media through both travelers and industry professionals.

RCI was also able to integrate philanthropy into the campaign. By sharing the contest on social media, RCI offered to donate to their primary charity, Christel House International. The “likes” and “shares” encourages RCI to donate $20,000 to the organization.

Gurnik added, “As a tribute to our co-founder, Christel DeHaan, we were so happy to include a charitable donation to the nonprofit she founded. With the sweepstakes, we were able to fulfil a dream vacation for one traveler and provide support for the more than 4,000 children of Christel House, all while promoting the vacation ownership industry. We are all thrilled to make this happen this year, and look forward to more successful initiatives to come.”