DAE Plans to Focus on the U.S. Market
Wednesday, October 1, 2014
Since 1997, DAE has revolutionized the timeshare exchange market. By offering exchange services without a membership fee, DAE brought something new to the table. DAE has already dominated the market in Australia, now they are looking to expand their presence in the U.S.
DAE’s CEO Francis Taylor said, “U.S. timeshare owners deserve an alternative for exchange, one that’s easy-to-understand and use. The DAE transactional approach puts the focus back on the member–where it always should have been.”
DAE’s VP Americas Region, Fermin Cruz added, “As we educate our audience about the choices they have with DAE, we believe owners will become reinvested in their timeshare vacations. We want to bring the joy back to the vacation planning process.”
The group is working to create a new marketing campaign for the U.S. timeshare segment. The campaign includes a complete marketing strategy redesign through the Florida-based firm, Brand Tango.
Brand Tango’s co-founder and president, Joe Russoniello said, “We are thrilled to take on this assignment as DAE is uniquely positioned to challenge the ‘business-as-usual’ approach of the current U.S. exchange providers. We believe their consumer-focused model could have a revolutionary effect.”
Brand Tango’s VP and creative director, James Kluetz commented, “DAE can solve many of the frustrations timeshare owners are experiencing today. Their new collateral, print advertising and digital assets refresh the space and command attention, raising awareness for this third global exchange company.”
In addition to exchange services to owners, DAE also offers programs for developers, resort management companies, and HOAs. DAE is also rated AAA+ with the Better Business Bureau and has won the Best Customer Service Award from Perspective Magazine, four years in a row.
To learn more about DAE, visit DAELive.com.