2015 ARDA World Convention Enters “The Digital Zone”


At the 2015 ARDA World Convention and Exposition, attendees will have the opportunity to pair event experiences with a digital component—The Digital Zone.

The Digital Zone will provide content from the convention to enhance the experience and education of attendees. Attendees can also augment their networking experience by communicating with presenters, speakers, fellow attendees, and even non-attendees.

The main news feed for The Digital Zone will be broadcasted from the Exhibition Hall. ARDA also plans to incorporate a social media plan using the hashtag #ARDAWorld and supply a daily breakdown of the convention through the ARDA Insight blog.

VP of Marketing and Communications of ARDA, Peter Roth, said,

“With so much great content being shared at Convention, the Digital Zone gives everyone an opportunity to get in on the action. We will provide real-time updates, posts, and conversations across all our social media channels.

“We’re excited to engage directly with attendees on the many topics covered each day, including corporate social responsibility, how social apps have paved a new way to communicate with owners, and the development of new digital programs to reach an important segment of future owners—the Millennial generation.”

If you are unable to attend the 2015 ARDA World Convention, you can view The Digital Zone from your home computer or tablet. Through the online platform, you’ll even have the opportunity to communicate with select panelists and ask questions using #askARDA on Twitter.

The 2015 ARDA World Convention will take place April 13-16 at the Marriott World Conference Center in Orlando, Florida. To learn more about ARDA and the convention, visit ARDA.org or follow them on Twitter @ARDAorg.