RCI Wins 6 ARDA Awards Including “ACE Innovator”


RCI, the leader in timeshare exchange, won six awards at this year’s ARDA awards. The honors were presented on April 15th, at the ARDA 2015 Awards Gala Dinner.

The timeshare exchange group was most excited to receive the ARDA Circle of Excellence (ACE) Innovator Award in the large company category. RCI earned this award for their new Online Points Conversion Tool. This innovative marketing solution helps RCI® affiliated resorts to convert their members from RCI Weeks® to RCI Points®.

President of RCI, Gordon Gurnik said, “We’re ecstatic to once again take home the ACE Innovator Award. Through the Online Points Conversion Tool, our affiliates are finding they can reach a greater audience in their efforts to improve owner conversion rates and efficiencies—without increasing their direct mail or telesales costs. This award represents a great win for the industry, for our valued affiliates and for RCI.”

Before RCI introduced the Online Points Conversion Tool, affiliates had to go through a much more difficult process to convert an owner’s weeks to RCI Points®. The online tool makes it easy for owners to convert their weeks, without having to work in-person or over the phone with the resort.

The platform allows the affiliate to customize emails to send to their owners. The resort can send different types of emails to current RCI members and prospective members. The tool also features an interactive section with videos and animations for affiliates to use during member presentations.

In addition to the ACE Innovator award, RCI was honored with five additional awards.

RCI 2015 ARDA Awards:

  • Magazine, Print Format: RCI Ventures® magazine Q2 2014
  • Magazine, Electronic Format: Endless Vacations® magazine Spring 2014 App for iPad®
  • Call Center: RCI Resort Services Solutions
  • Inventory Revenue Manager/Team: RCI Revenue Management Reporting Team
  • Website, Industry Partner/Other: RCI.com

Gurnik continued, “On behalf of everyone at RCI, we’re thrilled to have received these awards from ARDA. They are a testament to our ongoing dedication and commitment to providing full-circle business support to our affiliates and delivering dream vacations to our members.”

To learn more about the ARDA Awards, visit ARDA.org.