Anantara Vacation Club and China’s Florentia Village Sign Three-Year Agreement
Friday, June 28, 2019
China’s top luxury designer outlet brand Florentia Village has just entered a three-year strategic partnership with leading Southeast Asia vacation ownership company, Anantara Vacation Club (AVC), following the success of their first partnership launched in 2018.
Just last year, Anantara Vacation Club and Florentia Village created a business initiative for members to receive benefits and privileges. This included the A-Exchange program which allows Florentia Village VIP members to exchange their Florentia Village points for use at AVC properties. In their most updated agreement, Florentia Village and AVC will offer Florentia Village members a points plus cash option to use at AVC’s luxury properties in destinations like United Arab Emirates, China, Thailand, and Indonesia through their new PointsPlus Holidays program.
Anantara Vacation Club COO Maurizio Bisicky was excited to talk about the partnership:
“Florentia Village has seen the opportunity to create exceptional experiences for their own membership base by partnering with us. We are looking forward to a continued win-win relationship in the future.”
Florentia Village and Managing Director Mr. Maurizio Lupi added:
“Florentia Village is open to opportunities to create convenient and memorable shopping experiences for our valued members, not only from China but also tourists from surrounding Asian countries. The partnership with Anantara Vacation Club last year proved to be a great success. We are excited to extend our strategic partnership and explore more possibilities to enhance the experience and benefits for our consumers.”
With this agreement, Florentia Village will be able to provide more membership perks to its members while creating potential ownership leads for AVC. Over 10,000 Florentia Village members have access to Anantara Vacation Club’s point exchange service.
To learn more about AVC and this partnership, please visit their official website.