Bluegreen Vacations, NASCAR, and ISC Enter Official Multi-Year Partnership
Tuesday, September 3, 2019
NASCAR and International Speedway Corporation (ISC) have just announced a multi-year partnership agreement with Bluegreen Vacations which designates the vacation ownership industry leader as the “Official Vacation Ownership Provider of NASCAR®” and an “Official Partner of ISC®.”
In addition to these new titles, Bluegreen Vacations will also be the race entitlement sponsor at ISM Raceway for the 2019 Bluegreen Vacations 500 on November 10 for the Monster Energy NASCAR Cup Series™ Championship 4.
This partnership provides Bluegreen Vacations with promotional rights to market in the fan midways at ISC tracks around the country and host VIP experiences for their timeshare owners of the Bluegreen Vacations Club. Additionally, fans can participate in the Bluegreen Vacations Win Big Sweepstakes on race weekends where they can win a NASCAR VIP Race Experience, a Polaris Slingshot roadster, and $5,000.
NASCAR and ISC’s Executive VP and Chief Sales and Partnership Officer Daryl Wolfe commented:
“NASCAR fans are the most passionate fans in all of sports, but also the most traveled. By welcoming Bluegreen Vacations into the family of Official Partners, property owners will have the opportunity to visit and experience NASCAR race destinations like never before.”
Bluegreen Vacations is a leading vacation ownership company that markets, sells, and manages resort properties in some of the top vacation destinations around the United States and the Caribbean. Its point-based Bluegreen Vacation Club allows its owners to find quality accommodation options at any of its 69 resorts at an affordable price. With its commitment to quality, variety of on-site amenities, and comfort, Bluegreen has earned a number of notable awards and recognitions over the years including three American Resort Development Association (ARDA) Awards in 2019.
In addition to these new titles, Bluegreen will also join the NASCAR Fuel for Business Council, which will provide memberships to an exclusive group of over 50 Official NASCAR Partners. This strategic agreement will help create business-to-business opportunities and co-marketing programs.
To learn more about Bluegreen Vacations and their many offerings, please visit their official website.