AMResorts Expands Further Into Caribbean With New Secrets-Branded Resort in Aruba
Thursday, November 14, 2019
Apple Leisure Group (ALG) company AMResorts has just announced a new brand management deal in Aruba to bring the first Secrets Resorts & Spa property to the island, named Secrets Baby Beach Aruba. This resort will be located alongside popular Baby Beach and is anticipated to open in the fourth quarter of 2021.
Southern Aruba is ready to welcome this adult-only, 600-unit property that will offer the Secrets’ signature brand vacation concept, Unlimited Luxury with features like all on-site dining and service options, reservation-free gourmet a la carte dining options, unlimited beverage programs, daily restocked minibars, various day and nighttime entertainment, as well as 24-hour room and concierge services.
ALG Executive Vice President and Chief Strategy Officer Javier Coll was excited to discuss this news:
“The Caribbean region remains a main focus of expansion for ALG and we are thrilled to be adding the destination of Aruba to our growing branded portfolio. The island continues to be in high demand, with over one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, give us great confidence in the short and long-term potential of the destination.”
This Aruba property is just the latest development for Apple Leisure Group in the Caribbean. Over the next several months, the company prepares to open two new resorts: Dreams Curaçao Resort, Spa & Casino and Secrets St. Martin Resort & Spa.
Currently, AMResorts is considered a leader in luxury, all-inclusive vacationing with 66 branded resorts within its portfolio and close to 9,000 rooms available for visitors in popular destinations like Mexico, Spain, the Caribbean, and Central America.
To learn more about Apple Leisure Group Resorts around the world or AMResorts, please visit their official website.