Travel + Leisure Co. Launches and Shares Information On Future Products and Services
Wednesday, February 17, 2021
Following the acquisition of Travel + Leisure by Wyndham Destinations in January 2021, Travel + Leisure Co. debuted on the New York Stock Exchange (NYSE) today and has revealed some of the first details for its newest product and services to launch in the upcoming months.
Formerly Wyndham Destinations, Inc., Travel + Leisure Co. rang The Opening Bell at NYSE under its new ticker symbol “TNL” since the acquisition of the Travel + Leisure brand. Additionally, the brand has announced the creation of Travel + Leisure Group and the first travel products and services associated with it.
Travel + Leisure Co. President and CEO Michael Brown stated:
“We are very proud to make our debut today as Travel + Leisure Co., the world’s leading membership travel company. This defining milestone in our strategic plan provides opportunities to evolve our business and expand our reach within the global leisure travel industry as one of the most trusted and influential brands in travel.”
Travel + Leisure Co. is to maintain its existing brands and products while Wyndham Destinations acts as the umbrella brand for its vacation ownership resorts and other associated businesses. Under this umbrella, the Wyndham Rewards program and Panorama, a membership travel business, also exist.
Travel + Leisure Group
Led by Travel + Leisure Group’s President and Chief Brand Officer, Noah Brodsky, this new business is focused on creating and growing a range of travel products to fit within the famous and reputable Travel + Leisure brand. These items are to include brand licensing agreements, travel clubs, and online booking travel platforms.
Brown also discussed Brodsky’s role:
“Since joining our team in 2017, Noah has been a catalyst for innovation and transformation within our company, with his passion for travel resonating across the organization. I look forward to his continued achievements as he pivots to assume leadership of an important new driver of our future growth.”
Included in Travel + Leisure Group’s launch is a preview of its new vacation booking platform, BookTandL.com, which is designed to make the research, booking, and transaction of travel more seamless than ever before.
Not far in the future, the company also has an anticipated Travel + Leisure subscription travel club which provides members with exclusive benefits and perks to launch in summer 2021.