Jimmy Buffett’s Margaritaville Entering the Cruise Business
Thursday, December 9, 2021
Jimmy Buffett’s Margaritaville empire will be getting into the cruise business after announcing it would be adding a Margaritaville-themed cruise to its lineup of hotels, resorts, and restaurants starting in 2022.
The cruise program will be called Margaritaville at Sea and will begin in April of 2022. The 1,6980-passenger Grand Classica will set sail for the first voyage. This is a 30-year old ship that is being rebranded as Margaritaville Paradise.
This ship was originally built for Costa Cruises and is 10-decks high. It’s currently operated by West Palm Beach, a Florida-based Bahamas Paradise Cruise line that will also be a partner in the new Margaritaville venture.
The announcement by Margaritaville said that these new cruises will offer the same “fun, escapism and state of mind” as their other popular venues.
Margaritaville Paradise will sail to the Grand Bahama Island in the Bahamas, leaving from Palm Beach, Florida on April 30, 2022.
Prior to setting sail, the ship will undergo a multimillion-dollar renovation that will bring the Margaritaville design and feel to the ship’s cabins and public areas. This overhaul will include the addition of Margaritaville-themed venues including:
- LandShark Sports Bar
- Margaritaville Coffee and Pastry Shop
- 5 o’Clock Somewhere Bar
This entire venture is in partnership with Bahamas Paradise Cruise Line. Grand Classic is their only ship.
“We’re excited about this new partnership as we launch Margaritaville at Sea out of the Port of Palm Beach,” Bahamas Paradise Cruise Line CEO Oneil Khosa said in a statement. “We are incredibly proud of what we’ve built at Bahamas Paradise Cruise Line and … excited about this next phase of our evolution.”
Oneil Khosa will serve as the CEO of Margaritaville at Sea. Rebranding the Grand Classica as a Margaritaville ship will appeal to a new audience of cruise travelers.
Learn more about Margaritaville at Sea by visiting the brand’s official website.