Hilton Grand Vacations Celebrates 30 Years with New Membership Program
Wednesday, April 13, 2022
Hilton Grand Vacations is celebrating its 30-year anniversary this year, and as part of that, the company has announced its largest expansion of membership offerings since its creation. This includes their new membership program, HGV MAX, and a new experiential events platform, HGV Ultimate Access.
The new membership program will offer high-end features and perks for members including the opportunities to visit more vacation properties in more destinations. HGV Max members will also be able to have access to invitation-only events and discounts across all of the Hilton properties worldwide.
With HGV Ultimate Access, the brand will showcase private concerts with popular artists like Lee Brice, Carly Pearce, Joey Fatone, and Boyz II Men. Additionally, they will host chef dinners, celebrity meet-and-greets, and more. These events will be exclusive to members and their invited guests. Already there are more than 4,000 of these events planned for this year at Hilton Grand Vacations properties.
“As we celebrate our 30th anniversary and this exciting next chapter, we’re thrilled to launch our new membership program, HGV Max, which offers enhanced and elevated benefits to members,” said Mark Wang, president and CEO of Hilton Grand Vacations. “In addition, HGV Ultimate Access is reimagining the future of travel with exclusive access to exciting shows, beloved entertainers and experiential offerings.”
With the recent acquisition of Diamond Resorts, Hilton Grand Vacations has created the largest luxury timeshare operator with the widest variety of global destinations in the vacation ownership industry. The HGV Max members are expected to have full access to the expanded portfolio later this coming year.
In the first quarter of this year, HGV kicked-off rebranding Diamond’s leisure resorts and sales centers. These will be elevated and improved under the Hilton brand. The first group of properties to be rebranded are located in Orlando, Scottsdale, Williamsburg, and Sedona.
Another part of the company’s 30th-anniversary celebration, HGV has announced its 30 for 30 campaign that will expand on the company’s Corporate Social Responsibility program, HGV Serves. HGV will work to support organizations based on four philanthropic areas including disaster relief, homelessness, veterans, and youth development. The first initiative is making a $50,000 matching gift campaign with the American Red Cross to assist with domestic disaster relief efforts.
Learn more about Hilton Grand Vacations on the brand’s official website.