Bluegreen Vacations and NASCAR® Extend Multi-Year Agreement
Thursday, February 16, 2023
Vacation ownership company Bluegreen Vacations has just announced a six-year extension of its multi-year agreement with NASCAR® where Bluegreen will remain the Official Vacation Ownership Provider of NASCAR®.
Additionally, Bluegreen Vacations has also extended its sponsorship of NASCAR’s Duel at DAYTONA, the season-open qualifying races, and remain the title sponsor of the event through 2024.
Bluegreen Vacations’ COO and CFO Ray Lopez stated:
“We are thrilled to continue our relationship with NASCAR® and Daytona International Speedway. We’re seeing an increasing demand for unique experiences among Bluegreen owners and this agreement with NASCAR® allows us to offer an opportunity to experience NASCAR® in the heart of the action.”
Bluegreen first became the Official Vacation Ownership Provider of NASCAR® in 2018 and has since helped over 1,800 Bluegreen Vacations owners and guests participate in the brand’s exclusive NASCAR® race weekend events.
Bluegreen Vacations’ VP of Owner and Member Marketing Nancy Samson added:
“During our NASCAR® Bash events at select races, Bluegreen owners participating in a Bluegreen vacation are treated to a private welcome party and receive behind-the-scenes access at the tracks, have an opportunity to meet drivers, may experience pace car rides and enjoy VIP suite access to watch the races.”
Since being named the Official Vacation Ownership provider, Bluegreen has been a three-time sponsor of the Duel at DAYTONA as well as sponsored the Bluegreen Vacations 500 at Pheonix Raceway.
NASCAR’s Senior VP of Partnership Marketing Michelle Byron also discussed the news:
“The DAYTONA 500 and the Bluegreen Vacations Duel, as well as other leading NASCAR® events, are bucket list affairs for fans. Through this continued partnership, Bluegreen’s owners have the opportunity to take advantage of some of the most premium and exclusive experiences at NASCAR® events across the country.”
For more information on Bluegreen Vacations and their partnerships, please visit their official website.