The RCI Win Your Dream Vacation Sweepstakes has officially come to a close. The timeshare exchange company created the sweepstakes in order to promote vacation ownership and its many benefits.
Overall, RCI considers the contest to be a great success. Over 163,000 people entered the contest. Through these participants, RCI received 250 million impressions through marketing, public relations, and social media.
President of RCI, Gordon Gurnik said, “RCI has served as the vacation exchange leader since its founding 40 years ago. We are and always have been dedicated to promoting the vacation ownership and exchange industries through multiple initiatives annually, and we wanted to do something extra to commemorate our 40th anniversary this year.”
To enter the Win Your Dream Vacation Sweepstakes participants were invited to choose their dream vacation scenario. If selected, the participant could win their dream vacation (valued up to $25,000) or one of 40 other prizes.
Participants were then invited to earn addition entries by learning more about vacation ownership. RCI provided videos and fun quizzes to educate participants. [Read more...]