Social Media and the Timeshare Industry at the VOASA Conference
Sunday, August 29, 2010
SPI Software, providers of software for the timeshare industry, has announced that Matt Brosious, vice president of sales, is a speaker at this week’s Vacation Ownership Association of Southern Africa (VOASA) conference. The VOASA conference, (August 29-31) is being held in Durban, South Africa. Brosious will speak on the topic: Positioning Your Brand and Social Media.
SPI Software, a Miami, Florida based company, has been providing software to the timeshare, vacation ownership, fractional, and private residence club industry since 1978. Their software is effective for both traditional timeshare and timeshare points based ownership programs. The proprietary timeshare software utilizes Microsoft .NET-based software either as an enterprise suite called Orange Systems, or in specific modules to handle sales, marketing, finance, property management, centralized reservations maintenance fee and receivables servicing, or Website access operations.
Why Social Media Matters When it Comes to Timeshares
Timeshares inherently have a special need for social media. Timeshare owners may buy timeshare from a developer who gives them plenty of attention, right up until they become a timeshare owner. After that, some timeshare owners feel they are “on their own” when it comes to gaining updates and general information about the opportunities of vacation ownership. This feeling of “aloneness” can be even greater for timeshare owners who bought timeshare as on the resale market. Who do they turn to with their questions? Where is their support system?
A strong network of connectivity through Facebook, Twitter, blogging, and other social media platforms can be a difference maker in the satisfaction level timeshare owners feel after their initial purchase. Matt Brosious will no doubt be reinforcing this message, offering insights to the VOASA conference attendees that will help everyone involved in the industry be more responsive to timeshare owners and their needs.
