Timesharing as a Concept Will Increase Timesharing as a Practice

As 2007 was winding down, ad agency JWT put together a list of seven trends they believed would drive consumer thinking and behavior in the year 2008. In a summary of their report, published by Hotels magazine, Ann Mack, director of trendspotting at JWT was quoted as saying, “We believe it’s essential to plot societal shifts in order to develop big brand ideas. Trendspotting allows us to figure out how the mood of the moment is affecting people’s lives.”

What interested me was the fact that among the seven key trends identified, one of them is timesharing. While JWT refers to it as, “Cooperative Consumption,” you and I recognize a description of timeshare ownership when we hear it.

Predicted Growth of Fractional Ownership as a Concept

According to the report, “Fractional ownership is moving beyond the shared planes of the jet-setting elite. The masses are already sharing everything from art to cars to designer handbags, and as technology for pooling demand and resources becomes increasingly sophisticated, this model will be applied to an even wider range of categories.”

Yep…that’s a lot of words, for describing timesharing, but timeshare ownership of luxury items is exactly the point being made by JWT, one of the most famous brand-building advertising agencies in the world today.

What Acceptance of Fractional Ownership Means

The Hotels’ article analyzes the report, saying, “Fractional ownership is nothing new in real estate and hospitality, but the building trend of consumers sharing is worth noting and considering – perhaps a mixed-use development makes good sense, and whole ownership is not the only residential component available.”

I don’t think it is a stretch to say that mixed-use development is already the path being taken by many hoteliers who have an established presence in the timeshare industry. Additionally, one would think that as people who have never dreamed of buying timeshare real estate become comfortable with the idea of owning everything from cars to dogs to jewelry on a timeshare basis, they would become equally as receptive to the idea of shared vacation property ownership.

Timeshare real estate ownership has always been a great idea and the millions of satisfied timeshare owners prove this. But the popularity of buying timeshares and timeshare resales is presently only a pale hint of what it has the potential to become; and according to JWT’s predictions about the movers and shakers, it is well on its way.

Learn more about the opportunities available in timeshare resales and timeshare rentals at Sell My Timeshare NOW.