Disney Marketing Gives You a New Reason to Buy Timeshare
Monday, April 14, 2008
Apparently Disney Vacation Club Timeshare is trying to get the message across that they are not just about Disney vacations.
In an article published by the Orlando Sentinel on April 9, Jason Garcia writes about Disney’s new television commercials designed to promote timeshare sales, in which the actors focus on other vacation destinations before they get around to talking about the Disney theme parks. Now that is an interesting way to back into your timeshare sales pitch.
Disney Vacation Club Timeshare Advertising
The 60-second commercial, called “Little Travelers,” opens with children talking about all the places they have visited with their families, through Disney Vacation Club timeshare membership. The children talk about Costa Rica, the Grand Canyon, and England while the camera rolls on pictures of the Venice canals and the Eiffel Tower. Eventually, of course, the commercial gets around to talking about Disney theme parks.
The strategy is to eliminate any objection that buying Disney Vacation Club timeshare limits you to vacationing only at Disney properties. The marketing minds behind Disney Vacation Club timeshare want consumers to understand that Disney timeshare is owned in the form of timeshare points, which can be exchanged at hundreds of non-Disney resorts around the world.
Morningstar Inc., lodging industry analyst, Jeremy Glaser says, “I think when people look at discretionary spending, time shares are places that are pretty easy for some people to cut out.”
Yet just as we are hearing from so many timeshare resort developers, Disney Vacation Club timeshare’s director of marketing, Sylvia Woolfork says that they have seen no slowdown so far. According to quotes in the Orlando Sentinel, Woolfork says, “We’ve actually seen some pretty healthy trends in our business.”
Opportunities in Disney Vacation Club Timeshare Resales
To learn more about the opportunity to become a Disney Vacation Club timeshare owner, by purchasing a Disney timeshare resale, visit Sell My Timeshare NOW.
There are Disney Vacation Club timeshare resales available at these resorts:
