Women Carving Out their Future in the Timeshare Industry

Part II in a two-part series.

In Saturday’s The Timeshare Authority blog, we profiled the women behind WIN, a new professional organization for Women in the Industry that supports and cultivates women as the leaders of tomorrow in the vacation industry.

We had the opportunity to interview several members of WIN’s Board of Directors, and their comments give you a great insight into the current and future role of their organization.

Q. Who founded Women in the Industry (WIN) and when did you launch?

A. Cathy Backus and Lani Kane-Hanan founded WIN. (See Saturday’s The Timeshare Authority to learn more about Backus and Kane-Hanan). Our first official meeting was held at last year’s spring ARDA convention. Cathy Backus had been working on Women in Timesharing; ARDA’s Lani Kane-Hanan had been working on Women in the Industry. They were in concert so they joined forces to found WIN-a stronger organization.

Q. What are WIN’s objectives and goals?

A. WIN is a non-profit group that advocates, educates, and connects women in the vacation industry. The primary purpose of WIN is to foster the growth of women by recognizing their accomplishments and creating a strong networking environment. In addition to providing a forum for women in the vacation industry to unite and leverage best practices, WIN will also support industry research particularly as it pertains to women.

Q. Who benefits from joining WIN and how?

A. Both individuals and corporations benefit; there is a place in WIN for women and also for men who support women. Individual members of WIN will receive newsletters, educational sessions and information, networking opportunities and access to the membership directory. Corporate memberships receive a number of other benefits as well as their membership serving to show their commitment to support the causes of this not-for-profit group.

Q. What do you hope to see WIN accomplish in the next year? The next 5 years?

A. WIN is a grassroots, volunteer-based organization. What we hope to accomplish in the next few years is to complete the foundation of our organization. We have selected our Advisory Board and with their help, we will grow the member base, finalize local and regional chapters, hold several local and national networking sessions, launch our website and job search tool, and hold educational sessions for women and those who support women in our industry.

Q. What do you see as the greatest challenges the timeshare and vacation ownership industry currently faces?

A. Developing a strong core of new blood, fresh energy, and skilled professionals. Women bring this to the table.

Q. What do you see as the greatest challenges for women working in the timeshare /vacation ownership industry?

A. The industry has long been dominated by men, but this is evolving. Women are in a unique position to understand their fellow women’s needs and to support and nurture professionalism. With women in leadership positions, women’s desires to improve their lifestyle, support their families, and improve their community will be better met.

Wise words.

Women drive many of the buying decisions in the timeshare sales and timeshare resales industry. It makes a great deal of sense to build and grow the timeshare industry to better match the owner base. If you are part of the timeshare and vacation ownership industry in any way, look into what WIN has to offer you and what you have to offer WIN. The organization already includes individuals, resorts, vacation clubs, recreational real estate developers, and funding and lending institutions. The community of support services to the timeshare industry is also getting involved in WIN, including architects, legal advisors, and suppliers.

If you want to learn more about WIN and their vision, contact them at 760-755-0356, or visit www.WomenInTheIndustry.com