Marriott Timeshare and the Marriott Sales Revolution Initiative
Tuesday, April 21, 2009
In an aggressive and proactive move, Marriott Global Sales in the Middle East and Africa has announced the launch of the Marriott Sales Revolution Initiative, designed to counterbalance the impact of a downturn global economy.
According to Samir Daqqaq, President of Global Sales Middle East and Africa for Marriott International, the purpose of the initiative is to build new business in that region. The plan is, Marriott explains, one that demonstrates the company’s commitment to overcoming economic challenges.
Each Tuesday during the global initiative, Marriott will mount a sales blitz to focus on driving business to their properties in the Middle East, Africa, and to the Marriott Global Sales network. Included in the targeted blitz are the Marriott hotel and Marriott timeshare properties in the United Arab Emirates, which we have written about here on The Timeshare Authority many times as an important target for timeshare sales and vacation ownership sales.
The Khaleej Times quotes Daqqaq as saying, “The Marriott Sales Revolution Initiative is aimed at reinforcing our presence in the region. We wish to strengthen our relationships with our customers and maximize our sales efforts at all Marriott International branded hotels across the globe.”
The Marriott sales blitz even includes special uniforms for employees to wear during this time. In other words, Marriott hotels and Marriott timeshares are not sitting on the sidelines worrying about what today’s economy will do to their business. Instead they have equipped an army—new uniforms and all–and launched a blitz.
Kudos to a company that is taking action and not sitting by waiting on someone else to guarantee their future.