Strategic Partnership for Interval International Timeshare Exchange
Wednesday, December 30, 2009
The Christmas tree is down (or will be soon), a new year beckons, and many people start to think about giving their homes or offices a facelift and a fresher look. Will the same thing be happening at timeshare and vacation ownership resorts that are part of the Interval International network of timeshare exchange?
Robb & Stucky Resorts, a division of the Ft. Myers, Florida-based Robb & Stucky Interiors, has a new alliance with Interval International, making its turnkey design services and one-stop shopping available to Interval International member timeshare resorts.
David Gilbert, Interval International’s executive vice preside of resort sales and marketing says, “The alliance with Robb & Stucky will give our developer clients and homeowners associations access to an exceptional level of service and value.”
What’s the Real Advantage to Timeshare Resort Developers and Timeshare HOA’s?
Co-branded alliances can work in many ways, but in the case of Interval International timeshare exchange and Robb & Stucky Resorts, the benefits look something like this:
Timeshare developers and HOA’s benefit because …
- Dealing with a respected furniture vendor, that offers a quality line, adds instant upgrade appeal when used in timeshare units, timeshare condos, and common areas of timeshare resorts.
- Robb & Stucky is a start-to-finish company, meaning that it manufactures, warehouses, delivers and installs all of its own products. The process of decorating or re-decorating timeshare resort properties is streamlined and simplified because the timeshare or Home Owners Association can deal with one vendor that offers a cohesive plan, décor themes with interchangeable parts, and the simplicity of one-stop shopping.
The furniture manufacturer benefits because its products are exposed to the many people who own timeshare or rent timeshare and make use of the timeshare resort each year. Not only is this a good market for the company’s residential line of furnishings, but as has already been demonstrated, consumers frequently want to add to their homes the same products they enjoyed during luxury resort vacations. (Think of the number of hotels that now retail their mattresses, bed sets, and toiletries to the public, purely in a response to consumer demand for these products.)
This alliance seems to be a win-win for the brands involved, meaning that it should also turn out to be a good thing for the timeshare owners and their guests who visit Interval International timeshare exchange resorts.