Westin Hotels & Resorts (Westin Timeshare) Takes its Wellness Message to Amazon
Friday, February 26, 2010
The marketplace becomes increasingly more interesting in a world where the ‘rules’ of business are evolving before our very eyes. In an interesting move in brand building, Westin Hotels & Resorts (which includes Westin timeshare), launched the website (www.westin-hotelsathome.com) dedicated to selling their signature products. Their guests can continue the Westin Resort luxury experience long after they have checked out of the hotel or come to the end of their Westin timeshare vacation. Westin has even aligned with Nordstrom’s so you can purchase their famous bed sheets and other signature Westin items at your local mall.
Now the branding wizards at Westin Hotels & Resorts are taking the magic of their signature “10-layer Heavenly Bed®” to a new venue, making it available to the mainstream marketplace in a way no hotelier previous has done with its branded products—they are setting up shop on Amazon.com.
A New Marketing Avenue for Westin Resorts and Westin Timeshare
Westin’s innovative direction makes them the first hotelier to launch a branded storefront on Amazon.com. They will be using the Selling on Amazon program, a part of Amazon Services, which companies of all sizes, including solo-entrepreneurs, utilize for retailing their products.
Planned as a tool for expanding the company’s ‘wellness’ message, the Westin on Amazon storefront will sell Westin’s own Heavenly Bath collection and signature line of White Tea fragrance candles and diffusers along with compatible lines including: Tea Forté, Riedel, Kate’s Paperie, and Gaiam.
The branded Amazon store launches March 1, with an introductory gift of a $100 Amazon.com gift card to all hotel guests who stay twice mid-week from February 22 to May 13 and have preregistered on westin.com/balance.
Over the years, Westin Resorts have sold roughly 40,000 Heavenly Beds, more than 32,000 sheets, 100,000 pillows, and over 10,000 Heavenly spa bath products. When you think about it, what better way to nurture brand loyalty than by appealing to your market with a relaxing sensory experience that they can enjoy on a daily (and nightly) basis?