Timeshare Company, SPM Resorts, Inc. Hires Veteran Vacation Ownership Professional

SPM is a full-service timeshare  company that manages 34 resorts serving approximately 100,000 timeshare owners. SPM Resorts, Inc. has hired Lani Liber, a veteran timeshare professional, to lead the company’s corporate office.  The timeshare company is based in Myrtle Beach, South Carolina.

Liber, who will be the new Senior Vice President of Corporate Operations for the timeshare company, has over 25 years of experience, which include having been the president and founder of CPC Group, a timeshare consulting firm, a past senior vice president for Bluegreen Resorts, and having worked with Sunterra Resorts in Orlando, Florida.

Timeshare Company Gains Experienced Vacation Ownership Professional

At Bluegreen Resorts, Liber was responsible for the company’s timeshare owner relations division. She was also responsible for the engagement and satisfaction of 208,000 timeshare owners, including the management of inbound call centers, travel services, communications, quality assurance and owner web services divisions. Because of her efforts, annual owner-related sales grew from $65 million to $273 million. While with Sunterra Resorts, she led the successful development of new resorts and sales centers and oversaw the integration of the new vacation club product and supporting software at Sunterra’s resort and sales locations throughout the United States.

“Lani’s vast amount of experience in our industry and her proven ability to guide and lead teams successfully showed us she was the right person for the job,” said Bill Young, SPM Resorts, Inc. president and chief operating officer. “Lani will be instrumental in effectively leading our corporate office activities, supervising departments and continuing our efficient internal operations.”

To learn more about SPM Resorts, call 843-238-5000 or visit www.spmresorts.com.