TATOC Timeshare Association Releases Consumer Helpline Reports
Wednesday, March 9, 2011
TATOC, the European Timeshare Association, has released new information on the growing success of its consumer helpline. In 2011, the helpline has already received over 1400 inbound calls through the month of February along with nearly 250 emails. This marks an increase of 264 call over the same period in 2010.
Harry Taylor, TATOC CEO explains, “The majority of the calls and e-mails received by the helpline were enquiries by consumers looking for advice, support and information which we supply via e-mail or through the website. The subject of re-sales generates most of these enquiries. The remaining calls were complaints but interestingly the statistics show that these were mainly about non-timeshare products such as the sales and marketing techniques by non-timeshare companies and unsolicited cold calling.”
TATOC is a non-profit limited company that works to safe guard and enhance the timeshare experience for owners and prospective timeshare owners. Last year, the association’s hotline (new in 2010) handled a combined total of 9183 inbound calls or emails.
Perhaps the most important takeaway here is that the complaints and concerns tend to focus on the way the product is sold or resold, and not on the timeshare concept itself.